15 per cent Daily new searches on Google

Crazy to think that “15 percent of searches we [Google] see every day are new” as cited in https://blog.google/products/search/our-latest-quality-improvements-search

That’s 1 in 7 searches. If you apply the Pareto principle (also known as the 80/20 rule) where roughly 80% of the effects come from 20% of the causes, then there is serious work to do understanding the intent of these new words and effect on client leads, conversions, etc.

Action Point: Get to work analyzing new keywords!

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