Archive for the ‘Facebook’ Category

Facebook Product Catalogs by Skumatic

Wednesday, October 5th, 2011

We have built a very interesting product called Skumatic - which automates the process of installing your product catalogs on Facebook with 1 simple click!facebook-commerce-360.jpg

Our client BrandsDirect has this app installed on http://www.facebook.com/pages/Brandsdirectcom/215196058543841 (select “Product Catalog” on the Left Hand Side menu to launch the application).

Users can click on the “Friends Advice” button and can ask a question to their social network about the product. The aim is to provide greater engagement on Facebook with product catalogs and drive sales via the “Shop Now” buttons - which takes the user back into the shopping carts on their own merchant sites.

Why Sergey Brin should think about Prive-1

Saturday, December 4th, 2010

Recently, I had a conversation with Anaïs Saint-Jude, a PhD in French Literature at Stanford picture-13.pngUniversity about the lack of emotional fibre and humanity in Facebook’s commoditized version of connectedness (which I don’t fundamentally agree with).

When I studied Economics at the University of Melbourne, we learned about subsistence economies drove people to live in towns and communities so they could barter as there was a lack of liquidity and divisibility in exchangeable goods and services. Along comes money and currency and solves that problem.

So Facebook doesn’t make sense as the whole word does not want to be open (need to live so close together like in pre-currency days to trade goods and services). There is no economic requirement to do so.

Yesterday I was reading an article on Google’s + 1 project and I thought about what my friend and I discussedand it occured that from a math perspective (Google is all math - a play on the name http://en.wikipedia.org/wiki/Googol) and so I find it amusing that software guys are creating technologies that go against with the laws of economics.

So I was thinking of the lack of privacy and the fact that I’m sure one person on every persons Facebook account is not really connected….. hence the math is “minus 1″.

So whilst the project being pursued by Google and other is more, more, more, social, social, social - I think there are lots of people (or atleast a segment) which are thinking less, less, less, privacy, privacy, privacy - which leads me to the economic rationale that we are in a social bubble and the laws of http://en.wikipedia.org/wiki/Diminishing_returns will prevail and people will find that they get less value from adding more Facebook members.

Hence, I do believe in an economic (and might I say humanities) solution is “prive-1″ (”prive” is French for private” less one). That is an economic truism I feel will result from the overproduction of friends on Facebook and feel a business will result from this theory.

Facebook Places finally provides a real benefit for business

Tuesday, November 9th, 2010

I have been a bear on Facebook in the past for various reasons. Low click through rates as the average user is spending 30 minutes on average (versus <30 seconds per visit time on Google) means Facebook doesn’t convert as fast. Branding aside, Facebook are generating $1 per user in sales (500M users, $500m in sales) and Google crushes them by a factor of 50x in respect to profit. BUT…..

The famous but…. the Facebook Places and Check in is very interesting as it allows mobile phone users to”check in” via Facebook Places and then advertisers can offer local deals based on location. It happened to me at Macy’s in Palo Alto the other day. Now that has value!

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