How PPC Bounce rates can kill content optimization

It doesn’t happen often and it’s unfortunate yet high bounce rates on Pay Per Click advertising can impact on content optimization. That is, web pages optimized for keywords can be negatively impacted in organic search engine results listings if there is HIGH bounce rates from pay per click advertising.

We have experienced this on several websites in 2015. It occurs when bounce rates on Google Adwords is 95% and above. To prevent SEO and content optimization efforts being adversely affected by high bounce rates on landing pages used in Adwords, follow these best practices:

1. Do not use the home page of the website as the landing page for Google Adwords

2.  Ensure Page Speed is above 80/100 for the entire website

3. Avoid excessive code errors in HTML

Comic Speech Bubble

Start Up Growth 2x in Silicon Valley

Building a business in Silicon Valley is exciting. SearchForecast knows the start up company go to market as we are part of the acceleration of many VC backed companies which have doubled since 2009 to 2014 according to the leading venture capital firm Andressen Horowitz’s recent presentation.

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Google Wearable Tech Optimization

Having lunch last year at La Joya in Palo Alto on University Avenue, a slightly unshaven Sergey Brin and wife were lunching. He was sitting in a restaurant in the heart of Silicon Valley – the only person wearing Google Glass. They cost $1500 to $2000 to buy a pair. That was the problem why no-one bought them. That and you looked pretty silly in them.Screen Shot 2015-01-18 at 12.49.06 PM

 

 

“Mobile Friendly” in Google SERPs – Mobile SEO Alert

As of this week, Google will start adding the words “mobile friendly” to the text in their search results pages on mobile devices. I’ve attached the screen shot they published of how they’ll do this. The reason SearchForecast is being so insistent with clients to  highly prioritizing their image sizings, link spacing, text font readable with no zooming, view port best practice and resizing/reordering designs is because most of our corporate lcient websites have 35% to 50% of users coming from a mobile device.

We want our clients to avoid a slump in traffic as Google will start dropping sites that aren’t friendly and mobile compliant. I’ve seen them do this before and they are ruthless. You’ve been warned.
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Facebook kills SEO

Not that there was ever really any way to optimize a Facebook page for higher rankings as you would a website on search engines like Google, Bing, etc yet its now official – Facebook has killed their version of content optimization. Thank goodness, now clients can stop pretending Facebook matters when this social channel never did drive any meaningful referral traffic to their websites. And if you don’t believe me, look inside your Google Analytics > Acquisitions > Referral > Channel > Social and see how little users as a percentage of overall traffic social media drives!

Facebook kills SEO

Facebook kills SEO

 

Social Networks Oxymoron

Social networks have always baffled me. I have 4 accounts on Facebook. One I have 300 friends I’ve never met. Facebook is real but the vertical ones, particularly those which are private social networks, are an oxymoron? I chuckled to myself at this bag cover on my flight to Los Angeles this morning. I know a tonne of lawyers and they don’t like to hang out with each other generally.

Oh, I’m in LA today as I was invited down to present to a room of lawyers at a lawfirm !!

Social Network Oxymoron

Social Network Oxymoron

SSL isn’t SEO

SSL Updates by Google are not about SEO. I believe Google are pushing for sites to implement a Secure Socket Layer Certification from a security perspective to protect hackers who use their browsers (Chrome) to hack sites.seo-ssl
The recent SSL announcement is a long bow drawn by SEO agencies to suggest their is another algorithm change. It really isn’t. We have worked with top clients like Skybox Security, ThreatMetrix, ZScaler to name a few. We’re all aware of the massive rise in identity theft and efforts to protect online consumers. With Google Wallet, Google Apps, etc, – Google want a more secure web period and their motivations are not about giving sites more traffic if they include an SSL, rather it’s to protect users data from being hacked.

Google Self Driving Cars – Please slow down!

I clocked the Google self driving car at 75 miles per hour earlier today on the US 101 heading South around Redwood City. The speed limit is 65 miles per hour. Please slow down! It’s not a good look and very dangerous. Ironically, earlier today, I read of the $1.2B settlement between the Justice Department and Toyota which includes an admission by Toyota that it misled American consumers about two different problems that caused cars to accelerate even as drivers tried to slow them down.

With Apple CarPlay, and a host of other vehicle IP enabled technology (think Tesla), the automotive is now a driving computer. Let’s just not forget there are humans driving on the same roads particularly when the Google self driving car speeding today was a Lexus and that if you didn’t know is a Toyota brand of car! The Lexus ES350 model was one of the cars reported as having “unintended acceleration” issues that resulted in crashes!google-self-driving-car

 

 

Now Twitter’s TV Formula makes sense!

I had the pleasure of being invited to The Chief Digital Officer Global Forum at the Rosewood Hotel on Sand Hill Road in Menlo Park last week to hear Adam Bain, Chief Revenue Officer of Twitter. It was a fantastic presentation and really showed how Twitter is moving the needle for television broadcasters and advertisers.twitter-tv-200px

Adam explained how a piece of content like a TV show has greater impact when coupled with Tweets from users watching the show and simultaneously using Twitter. Put simply, Twitter is borrowing from Newton law of Force where Mass = Force X Acceleration.

It makes a ton of sense too as the further the time goes out from a piece of content (TV show) the less impact of the Force as the mass of tweets and the Acceleration decreases as less people share it. Yet, the impact of Tweets on Mass (thinking branding awareness and recall impact) is unquestionable and advertisers should be very excited and embrance Twitter for television campaigns.