Keyword Density and Content Optimization Solutions

After many years of keeping our SEO tools behind locked doors, we will be launching our  Keyword Density and Content Optimization Solution shortly.

Over the past 10 years, our methodologies, software development and proprietary logic in website content optimization has empowered hundreds of organizations globally to rank higher in search engines.

SearchForecast exists to streamline keyword discovery for website marketers and empower content contributors with editing tools to create keyword rich online content. Traditional content management systems have limited capabilities for keyword harvesting, selection, on page management – all vital in the process of search engine optimization.

Stay tuned as we’ll be launching this platform soon…. a sneak peek below.

Screen Shot 2013-09-20 at 9.43.21 PM

Google Pengun 2.0 Update – Content Tips and Content Roadmaps

images-roadBy now, most website operators know that Google update their algorithm and give it a name. On May 22, the Penguin v 2.0 algorithm update happened which targeted websites with meaningless content.

At SearchForecast, we build content roadmaps for clients. We find keywords they have not featured on their websites that not only are relevant but have traffic volumes. We then create pages of content and extend the information architecture of a website. Sometimes this is local content pages or additional pages on products and services.

Google will continue to reward websites that have quality content and as you can see from their last 4 Penguin updates,  they require website publishers to create meaningful content

Penguin 1 on April 24, 2012 (impacting ~3.1% of queries)
Penguin 2 on May 26, 2012 (impacting less than 0.1%)
Penguin 3 on October 5, 2012 (impacting ~0.3% of queries)
Penguin 4 on May 22, 2013 (impacting 2.3% of queries)

Google Authorship – Profile pictures in search results pages increases clicks

Businesses should be aware that Google has rolled out Google+ Authorship – which rewards content that has been verified using the rel=author tag related to the author’s Google+ profile. Its requires the author to verify the content they have written by placing the code on their website and then adding the website that features the content into their Google+ Profile. This is how Google knows the author wrote the content. Google then puts places the profile pictures in search results pages which increases clicks. It’s a smart way to reward authors who provide content and helps users to see which results are verified by highlighting the link with a photograph.

GoogleAuthor2