A deeply quantitative firm, SearchForecast will deep dive into the traffic analytics of customer websites constantly. Using a combination of Google Analytics > Demographic data (remember it’s not always 100% accurate), Google Analytics > Locations data + transactional dollar spend data (average order value, etc), our team will then include pyschographic composition of target audiences.
We translate and present our analysis into an easy to read ‘Persona’ of customers. A real client example can be seen below which our team produces. This makes it easier for everyone to understand how keywords, content, blog, articles, social media, keyword buying and content partnerships should be targeted to real audiences. This process brings new ideas, insights and campaigns that can be measured for return on investment.