We have built a very interesting product called Skumatic – which automates the process of installing your product catalogs on Facebook with 1 simple click!

Our client BrandsDirect has this app installed on http://www.facebook.com/pages/Brandsdirectcom/215196058543841 (select “Product Catalog” on the Left Hand Side menu to launch the application).

Users can click on the “Friends Advice” button and can ask a question to their social network about the product. The aim is to provide greater engagement on Facebook with product catalogs and drive sales via the “Shop Now” buttons – which takes the user back into the shopping carts on their own merchant sites.