The bottomline is that Google+ means you’re now working for Google! Huh? Well, YOU are doing the work. And what’s more, the quality of the output from Google results now includes what your Google circles have searched on.

Try it, do you really want Google – a great intent based directional search engine – to include what your co-worker or friend or family member has searched on. Where’s the church and state divide gone? The team at Mountain View, CA are now playing the social game that Facebook wrote the book on.

For the first time, Google is following Facebook – chasing down eyeballs and using a business model that isn’t their own. Google works just fine. I don’t need “Circles” to tell me what Google can already tell me pretty darn well.