It doesn’t happen often and it’s unfortunate yet high bounce rates on Pay Per Click advertising can impact on content optimization. That is, web pages optimized for keywords can be negatively impacted in organic search engine results listings if there is HIGH bounce rates from pay per click advertising.
We have experienced this on several websites in 2015. It occurs when bounce rates on Google Adwords is 95% and above. To prevent SEO and content optimization efforts being adversely affected by high bounce rates on landing pages used in Adwords, follow these best practices:
1. Do not use the home page of the website as the landing page for Google Adwords
2. Ensure Page Speed is above 80/100 for the entire website
3. Avoid excessive code errors in HTML