We recently enabled Retargeter.com as an advertiser on the AdSense Publisher Directory at SearchForecast.org.
ReTargeter helps AdSense publishers by bringing traffic back to their sites. I know many marketing VPs here in Silicon Valley who use retargeting technology to build brand credibility – ads show up on premium sites all over the Internet.
Here’s how it works….. Mary visits an AdSense publisher, leaves the site and continues to surf the web. One day later she is checking her mail on Yahoo! Mail or surfing Facebook and she sees an ad for your website. Instantly she is not only impressed with the fact that the site is advertising on major premium sites (“wow they must be legitimate”) but she also clicks on the ad, returns to the site. The theory is returning visitors will convert to customers more readily.