YieldBuild offer publishers a terrific adjunct to AdSense as they draw ads from top network and agency network sources (like AOL’s Advertising.com and Traffic Marketplace) and do an exceptional job at filling publishers 300×250, 160×600 and 720×90 inventory. SearchForecast works with YieldBuild to help identify and qualify relevant publishers for their unique programs.

Here are a few examples from our publishers to show what I mean:

* A gaming reviews site gets $0.38 eCPM per ad unit via AdSense. Then an additional $0.59 eCPM per ad unit via Yieldbuild’s service.
* A music site gets $0.09 eCPM per ad unit via AdSense. Then an additional $0.67 eCPM per ad unit via Yieldbuild’s service.

This is another way that we are bringing publishers a better deal and helping them make more money. We’ve known the YieldBuild team, led by Paul Edmonson, from their HubPages days - so they are practitioners who know their stuff!  Sign up today for YieldBuild.

Each month, SearchForecast finds new AdSense Publishers. It is true,  “the universe of expanding”… much like the Hubble Telescope, our crawler is discovering new publishers every day which run Google Adsense.

Having read that surveys indicate 50% of the world’s population want to write a book, with blog technology and contextual advertising, billions of people can become publishers, monetizing their content with advertising. So what does this mean for the universe of publishers?

Working with AOL, we’ve been able to reach deeper inside the publisher universe and find new publishers that we may not have previously been able to find. Being able to provide publishers with alternatives like Advertising.com is helping breathe new life (and money) into this ever expanding universe of publishers.