Case Study –Good Fortunes Inc.



"SearchForecast has helped us implement both search engine and video optimization for our website and the Great Cookie Contest. Their web development technical and video production expertise has led to our listing on page 1 of search engines such as Google for major traffic keywords in both Google, YouTube and social medias."

Karen Belasco Staitman, Chief Cookie Counselor & Founder of Good Fortunes Inc.

Business Challenge

Good Fortunes, a small manufacturer of customized fortune cookies in Los Angeles, could not match the marketing might of competitors who were bidding high prices for pay per click advertising on search engines. As a small business recieving over 50% of enquiries via the Internet, high rankings were important.

SearchForecast Solution

Following an initial 'Hour of Power' telephone briefing for $495 with GoodFortunes management, SearchForecast updated the website with high traffic keywords. The Good Fortunes website was required importing the complete website into the SearchPublish system, which automatically optimizes each pages by updating the required search engine optimization identifiers. SearchForecast worked with GoodFortunes to script, film, produce and edit a range of cookie contest videos for distribution across video search engines such as YouTube, Blinx and Metacafe.

Key Benefits for Good Fortunes


1. Top 10 rankings on 'Fortune Cookies' in Google and Yahoo!
2. Reduced Pay per Click advertising costs
3. Viral video distribution and branding

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  • SearchForecast's video optimization clients include Toughestphone.com, Speeddate.com and the BBC iPlayer which has tens of millions of viewers each month.

    "With SearchForecast's guidance and industry expertise, we implemented the names of television shows and radio programmes by keywords in meta tags and URLs for the BBC iPlayer site and have seen higher rankings in search engines."

    - Anthony Rose, Head of Technology,
      BBC Media & Technology

  • SearchForecast's outsource services helped us build a website quickly using their search engine friendly content management system. We receive dozens of highly targeted lead offers on Threatmetrix.com each month as we rank highly in Google and Yahoo!

    - Tom Grubb,VP Marketing,
      ThreatMETRIX Inc.

  • SearchForecast provided their diagnostic tools and technical services in optimizing our website for search engines. Not only did organic traffic increase, KACE.com is now highly listed in search engines like Google and Yahoo! on expensive Pay Per Click keywords and a return on investment was achieved inside 6 months.

    - Wynn White, VP Marketing
      KACE Inc.