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Case Study –Good Fortunes Inc.




“SearchForecast has helped us implement both search engine and video optimization for our website and the Great Cookie Contest. Their web development technical and video production expertise has led to our listing on page 1 of search engines such as Google for major traffic keywords in both Google, YouTube and social medias."


Karen Belasco Staitman, Chief Cookie Counselor & Founder of Good Fortunes Inc.

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Business Challenge
Good Fortunes, a small manufacturer of customized fortune cookies in Los Angeles, could not match the marketing might of competitors who were bidding high prices for pay per click advertising on search engines. As a small business recieving over 50% of enquiries via the Internet, high rankings were important.

SearchForecast Solution
Following an initial 'Hour of Power' telephone briefing for $495 with GoodFortunes management, SearchForecast updated the website with high traffic keywords. The Good Fortunes website was required importing the complete website into the SearchPublish system, which automatically optimizes each pages by updating the required search engine optimization identifiers. SearchForecast worked with GoodFortunes to script, film, produce and edit a range of cookie contest videos for distribution across video search engines such as YouTube, Blinx and Metacafe.

Key Benefits for Good Fortunes
1. Top 10 rankings on 'Fortune Cookies' in Google and Yahoo!
2. Reduced Pay per Click advertising costs
3. Viral video distribution and branding.

For a demonstration of the managed content services and customer testimonials, please contact us today.


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