Frequently Asked Questions

Question: I don't understand what some of the identifiers are?
When you run each report, there may be identifiers that search engines look for that you do not understand. Be sure to check out the Learning Briefs which contain explanatory informtaion or email us at [javascript protected email address].

Question: How do I read the tables for each report?
When you run each report, there is an explanation of how to read the tables on each results page.

Question: Why is Linking so important?
One of the most important factors in the natural search engine indexation of a website is the number of 'Backward Links' that a website has. Understanding the 'Outward Links' of your competitors and related industry website is also important as it provides a list of who's linking to who!

Question: Where do I find the 'Directory Listing' Analysis?
You can access the 'Directory Listing' underneath the Submit button on the left hand side menu bar.

Question: How do you calculate marketshare?
Market share is calculated on the total number that appears in the table. If a website metric is not in the table, we do not calculate it in the market share.

Question: Can I ask an analyst a question?
Our analysts are happy to take questions from our members and provide a response within 24 hours.

Question: Can you help us improve our search engine results?
Yes, we have completed over 500 projects, helping our clients optimise their websites.

Question: Why don't you have our website in your database?
The most likely explanation is that your website is not in the leading websites or the most trafficked websites in the world. If you would like to discuss having your website included in our analysis, please contact us at [javascript protected email address]