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Description and Title Meta Tags

It is important to include Title and Description meta tags in your web pages.
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SearchForecast Brief Meta TagsLearn 
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Contact Information:
Richard Andrus
, Regional Manager - North America
Telephone: +1.925.465.1221
Email: [javascript protected email address]

 

Using Keywords in URLs

Keywords in Website URLs are an important element in achieving high rankings.

Related Brief: SearchForecast Brief Keywords in URLs Learn 
        More: SearchForecast Brief Meta Tags  

Contact Information:
Richard Andrus
, Regional Manager - North America
Telephone: +1.925.465.1221
Email: [javascript protected email address]

 

Using ZipCodes in URLs

Using Zip codes or postal codes in URL's is a great way to optimize your website for local traffic.

Related Brief: SearchForecast Brief Search Engine Copywriting Learn 
        More: SearchForecast Brief Search Engine Copywriting  

Contact Information:
Richard Andrus
, Regional Manager - North America
Telephone: +1.925.465.1221
Email: [javascript protected email address]

 

Google Maps

Google Maps offers your organization another tool for advertising with Google, as well as offering useful website content.

Related Brief: SearchForecast Brief Google Maps Learn 
        More: SearchForecast Brief SEO using Google Maps  

Contact Information:
Richard Andrus
, Regional Manager - North America
Telephone: +1.925.465.1221
Email: [javascript protected email address]

 

Google Landing Page Load Speed

It is important to remember that Google includes landing page load speed into their Quality Score metrics.

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Contact Information:
Richard Andrus
, Regional Manager - North America
Telephone: +1.925.465.1221
Email: [javascript protected email address]

 

Using Google Checkout

When using Google Adwords, it is important to consider also using Google Checkout. When both are used, the Google ads will have a noticeable Google Checkout icon underneath then - distinguishing your advertisement from the competition.

Related Brief: SearchForecast Brief Google Checkout Learn 
        More: SearchForecast Brief SEO using Google Checkout  

Contact Information:
Richard Andrus
, Regional Manager - North America
Telephone: +1.925.465.1221
Email: [javascript protected email address]

 

Linking from .EDU Websites

The importance of receiving backward link from a .EDU website is often more valuable than links from other websites.

Related Brief: SearchForecast Brief Developing a Linking Strategy Learn 
        More: SearchForecast Brief Developing a Linking Strategy  

Contact Information:
Richard Andrus
, Regional Manager - North America
Telephone: +1.925.465.1221
Email: [javascript protected email address]

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