{"id":1092,"date":"2024-02-25T06:04:13","date_gmt":"2024-02-25T06:04:13","guid":{"rendered":"http:\/\/www.searchforecast.com\/blog\/?p=1092"},"modified":"2026-06-06T04:41:30","modified_gmt":"2026-06-06T04:41:30","slug":"google-moves-goal-posts-on-ga4","status":"publish","type":"post","link":"https:\/\/www.searchforecast.com\/blog\/google-moves-goal-posts-on-ga4\/","title":{"rendered":"Google Moves Goal Posts on GA4"},"content":{"rendered":"\n

Or should I say, Google took away the goal posts. So frustrating for so many clients. Benchmarking against many simple metrics inside Google Analytics Universal is now GONE.<\/p>\n\n\n\n

You can now see Google Analytics 4 has a new metric called “Engagement Rate” which is calculated by engaged sessions divided by sessions. An engage session<\/span> is a session that lasts longer than 10 seconds, has a conversion event, or has at least 2 pageviews or screenviews. Importantly, the engagement replaces bounce rate in GA4.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Secondly, we need to know what is a good, bad & ugly “engagement rate” and so how are we going to know this… Turns out there’s some data out there from Databox Inc, a US bennchmarking Group which shows the median value of the GA4 Engagement Rate = 56.23%. Go figure what this means as clients we speak to just shake their heads and say WHY!<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Or should I say, Google took away the goal posts. So frustrating for so many clients. Benchmarking against many simple metrics inside Google Analytics Universal is now GONE. You can now see Google Analytics 4 has a new metric called … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-1092","post","type-post","status-publish","format-standard","hentry","category-google-analytics"],"_links":{"self":[{"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/posts\/1092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/comments?post=1092"}],"version-history":[{"count":1,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/posts\/1092\/revisions"}],"predecessor-version":[{"id":1095,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/posts\/1092\/revisions\/1095"}],"wp:attachment":[{"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/media?parent=1092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/categories?post=1092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/tags?post=1092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}