{"id":141,"date":"2010-11-09T21:51:53","date_gmt":"2010-11-10T14:51:53","guid":{"rendered":"http:\/\/www.searchforecast.com\/blog\/2010\/11\/09\/facebook-checkin-finally-provides-a-real-benefit-for-business\/"},"modified":"2012-11-22T14:12:36","modified_gmt":"2012-11-23T07:12:36","slug":"facebook-checkin-finally-provides-a-real-benefit-for-business","status":"publish","type":"post","link":"https:\/\/www.searchforecast.com\/blog\/facebook-checkin-finally-provides-a-real-benefit-for-business\/","title":{"rendered":"Facebook Places finally provides a real benefit for business"},"content":{"rendered":"<p>I have been a bear on Facebook in the past for various reasons. Low click through rates as the average user is spending 30 minutes on average (versus &lt;30 seconds per visit time on Google) means Facebook doesn&#8217;t convert as fast. Branding aside, Facebook are generating $1 per user in sales (500M users, $500m in sales) and Google crushes them by a factor of 50x in respect to profit. BUT&#8230;..<\/p>\n<p>The famous but&#8230;. the <a href=\"http:\/\/www.facebook.com\/places\">Facebook Places<\/a> and Check in is very interesting as it allows mobile phone users to&#8221;check in&#8221; via Facebook Places and then advertisers can offer local deals based on location. It happened to me at Macy&#8217;s in Palo Alto the other day. Now that has value!<\/p>\n<p><a href=\"https:\/\/www.searchforecast.com\/blog\/wp-content\/uploads\/2010\/11\/picture-7.png\" title=\"picture-7.png\"><img src=\"https:\/\/www.searchforecast.com\/blog\/wp-content\/uploads\/2010\/11\/picture-7.png\" alt=\"picture-7.png\" width=\"500\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have been a bear on Facebook in the past for various reasons. Low click through rates as the average user is spending 30 minutes on average (versus &lt;30 seconds per visit time on Google) means Facebook doesn&#8217;t convert as &hellip; <a href=\"https:\/\/www.searchforecast.com\/blog\/facebook-checkin-finally-provides-a-real-benefit-for-business\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/posts\/141"}],"collection":[{"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/comments?post=141"}],"version-history":[{"count":1,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/posts\/141\/revisions"}],"predecessor-version":[{"id":236,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/posts\/141\/revisions\/236"}],"wp:attachment":[{"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/media?parent=141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/categories?post=141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/tags?post=141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}