{"id":350,"date":"2014-01-13T21:43:13","date_gmt":"2014-01-13T21:43:13","guid":{"rendered":"http:\/\/www.searchforecast.com\/blog\/?p=350"},"modified":"2014-01-13T21:43:39","modified_gmt":"2014-01-13T21:43:39","slug":"the-economics-of-social-media-optimization","status":"publish","type":"post","link":"https:\/\/www.searchforecast.com\/blog\/the-economics-of-social-media-optimization\/","title":{"rendered":"The economics of Social Media Optimization"},"content":{"rendered":"<p>The winds of change are blowing through Silicon Valley. Clients are compelled to understand how to integrate Facebook, Twitter, Pinterest, Google+\/Google Authorship and extend Search Engine Optimization by harnessing Social Media Optimization. It&#8217;s pretty simple. You have to a) set up accounts for your corporate digital assets at Facebook, Twitter, Pinterest, Google+ and b) inter-link content, pictures, tweet, posts between each social media property and c) add new content and links atleast weekly.<\/p>\n<p>Like any assets, the running costs of maintaining social media optimized websites is largely the variable cost of content production. Most clients find it hard to create original content faster for social media than a corporate website. So the economics are not only monetary but intellectual &#8211; that is, can you or your content contributor think of a good idea for an article, post, pin, tweet, picture, etc. That is one of the reasons clients work with us as SearchForecast provides ideas around <a title=\"Keyword Discovery Tool\" href=\"http:\/\/searchforecast.com\/content-optimization\/manage-website-keywords.php\" target=\"_blank\">new keyword discovery<\/a> and help clients with a <a title=\"Word Analytics\" href=\"http:\/\/searchforecast.com\/content-optimization\/word-analytics.php\" target=\"_blank\">word analytics solution<\/a> to measure word appearances, frequency and rank of words on websites.<\/p>\n<p><a href=\"https:\/\/www.searchforecast.com\/blog\/wp-content\/uploads\/2014\/01\/word-analytics.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-351\" alt=\"word-analytics\" src=\"https:\/\/www.searchforecast.com\/blog\/wp-content\/uploads\/2014\/01\/word-analytics.jpg\" width=\"624\" height=\"453\" srcset=\"https:\/\/www.searchforecast.com\/blog\/wp-content\/uploads\/2014\/01\/word-analytics.jpg 624w, https:\/\/www.searchforecast.com\/blog\/wp-content\/uploads\/2014\/01\/word-analytics-300x217.jpg 300w, https:\/\/www.searchforecast.com\/blog\/wp-content\/uploads\/2014\/01\/word-analytics-413x300.jpg 413w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The winds of change are blowing through Silicon Valley. Clients are compelled to understand how to integrate Facebook, Twitter, Pinterest, Google+\/Google Authorship and extend Search Engine Optimization by harnessing Social Media Optimization. It&#8217;s pretty simple. You have to a) set &hellip; <a href=\"https:\/\/www.searchforecast.com\/blog\/the-economics-of-social-media-optimization\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14,12,18],"tags":[],"_links":{"self":[{"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/posts\/350"}],"collection":[{"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/comments?post=350"}],"version-history":[{"count":2,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/posts\/350\/revisions"}],"predecessor-version":[{"id":353,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/posts\/350\/revisions\/353"}],"wp:attachment":[{"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/media?parent=350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/categories?post=350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/tags?post=350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}