Right, good news for our retail clients…<\/p>\n
Google is enabling “Store visits\u201d reporting inside Google Analytics, which means users who comes from paid \/ organic via Google and then visit each physical store are recorded. So how do they do this?<\/p>\n
…. “Store visits are estimates based on data from users who have turned on Location History”. That means, when a Google user has their location history turned on inside Google Maps (you can turn it off), Google will record a) website visit and b) store visit.<\/p>\n
A small miracle in omni-channel marketing for retail businesses .<\/p>\n
There’s one more catch… Google require you to have 90% of your retail stores with a Google My Business citation information up to date and that these are linked locations verified to Adwords accounts.<\/p>\n
This is one of the reasons why setting up the Google Ad Campaigns by geo \/ retail store is so important and where lots of retail clients do not. By having 1 campaign for each store practice linked via a Location Extension to each corresponding Google My Business citation and then syncing the account, the activation for “Store visits\u201d\u00a0 reporting will appear.<\/p>\n
Right, good news for our retail clients… Google is enabling “Store visits\u201d reporting inside Google Analytics, which means users who comes from paid \/ organic via Google and then visit each physical store are recorded. So how do they do … Continue reading ![\"Screen](\"https:\/\/www.searchforecast.com\/blog\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-16-at-9.22.25-PM.png\")
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