{"id":736,"date":"2019-07-31T07:13:11","date_gmt":"2019-07-31T07:13:11","guid":{"rendered":"http:\/\/www.searchforecast.com\/blog\/?p=736"},"modified":"2019-07-31T07:18:32","modified_gmt":"2019-07-31T07:18:32","slug":"how-auditing-google-reviews-helps-benchmark-business-performance","status":"publish","type":"post","link":"https:\/\/www.searchforecast.com\/blog\/how-auditing-google-reviews-helps-benchmark-business-performance\/","title":{"rendered":"How Auditing Google Reviews Helps Benchmark Business Performance"},"content":{"rendered":"<p>Most businesses are faced with Google reviews as a consequence of having a Google My Business account with Google. <a href=\"https:\/\/www.searchforecast.com\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-31-at-12.10.39-AM.png\"><img loading=\"lazy\" class=\" wp-image-737 alignright\" alt=\"Screen Shot 2019-07-31 at 12.10.39 AM\" src=\"https:\/\/www.searchforecast.com\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-31-at-12.10.39-AM.png\" width=\"230\" height=\"230\" srcset=\"https:\/\/www.searchforecast.com\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-31-at-12.10.39-AM.png 638w, https:\/\/www.searchforecast.com\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-31-at-12.10.39-AM-150x150.png 150w, https:\/\/www.searchforecast.com\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-31-at-12.10.39-AM-300x300.png 300w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/><\/a><\/p>\n<p>The power of customer testimonials can\u2019t be underestimated, which is why 74% of our client First National Real Estate offices achieve Google Review ratings of between 4 and 5 stars. It is fantastic result calculated after SearchForecast audited their membership Google My Business Page reviews.<\/p>\n<p>The quality and quantity of reviews on Google is one of the most important ranking factors for local SEO (Search Engine Optimisation). A well-balanced combination of three review signals \u2013 quantity, velocity, and diversity &#8211; can help catapult your local business towards the top of Google local search results.<\/p>\n<p>The facts are compelling for businesses to take Google Reviews very seriously:<\/p>\n<ul>\n<li>The average business star rating is 4.42<\/li>\n<li>5% have a star rating below 3 stars<\/li>\n<li>40% of consumers will only look at the last 2 weeks of reviews<\/li>\n<li>57% of consumers will only consider businesses with 4 or more stars<\/li>\n<\/ul>\n<p>90% of consumers read 10 reviews or less before they feel they can trust a business so, if you\u2019re ranked below 4 stars, be sure to strive for perfection of 5 star reviews.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most businesses are faced with Google reviews as a consequence of having a Google My Business account with Google. The power of customer testimonials can\u2019t be underestimated, which is why 74% of our client First National Real Estate offices achieve &hellip; <a href=\"https:\/\/www.searchforecast.com\/blog\/how-auditing-google-reviews-helps-benchmark-business-performance\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[73],"tags":[],"_links":{"self":[{"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/posts\/736"}],"collection":[{"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/comments?post=736"}],"version-history":[{"count":6,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/posts\/736\/revisions"}],"predecessor-version":[{"id":743,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/posts\/736\/revisions\/743"}],"wp:attachment":[{"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/media?parent=736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/categories?post=736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/tags?post=736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}