{"id":999,"date":"2022-09-23T21:44:44","date_gmt":"2022-09-23T21:44:44","guid":{"rendered":"http:\/\/www.searchforecast.com\/blog\/?p=999"},"modified":"2022-09-23T21:44:44","modified_gmt":"2022-09-23T21:44:44","slug":"the-shortcoming-of-xml-schema-for-search-engine-optimization","status":"publish","type":"post","link":"https:\/\/www.searchforecast.com\/blog\/the-shortcoming-of-xml-schema-for-search-engine-optimization\/","title":{"rendered":"The shortcoming of XML Schema for Search Engine Optimization"},"content":{"rendered":"<p>In short, there is no reporting or way to measure the impact \/ improvement a website has when we instrument Schema Mark Up. The promise of deeper Google indexation of content on webpages is something clients take our word for. The tag is served by Google Tag Manager so we just assume it helps with SEO indexation. But does it?<\/p>\n<p>Here\u2019s some more information about it <a title=\"Schema XML\" href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/intro-structured-data\">https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/intro-structured-data<\/a> as well.<\/p>\n<p><a href=\"https:\/\/www.searchforecast.com\/blog\/wp-content\/uploads\/2022\/09\/evertrue-schama.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-1000\" alt=\"evertrue-schama\" src=\"https:\/\/www.searchforecast.com\/blog\/wp-content\/uploads\/2022\/09\/evertrue-schama.png\" width=\"1900\" height=\"490\" srcset=\"https:\/\/www.searchforecast.com\/blog\/wp-content\/uploads\/2022\/09\/evertrue-schama.png 1900w, https:\/\/www.searchforecast.com\/blog\/wp-content\/uploads\/2022\/09\/evertrue-schama-300x77.png 300w, https:\/\/www.searchforecast.com\/blog\/wp-content\/uploads\/2022\/09\/evertrue-schama-1024x264.png 1024w, https:\/\/www.searchforecast.com\/blog\/wp-content\/uploads\/2022\/09\/evertrue-schama-500x128.png 500w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" \/><\/a><\/p>\n<p>Probably the most logical schema is theLocalBusiness Main location &amp; LocalBusiness Per location Pages as this can be used to help store locations get better indexed in local results on Google, Bing, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In short, there is no reporting or way to measure the impact \/ improvement a website has when we instrument Schema Mark Up. The promise of deeper Google indexation of content on webpages is something clients take our word for. &hellip; <a href=\"https:\/\/www.searchforecast.com\/blog\/the-shortcoming-of-xml-schema-for-search-engine-optimization\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[102],"tags":[],"_links":{"self":[{"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/posts\/999"}],"collection":[{"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/comments?post=999"}],"version-history":[{"count":1,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/posts\/999\/revisions"}],"predecessor-version":[{"id":1001,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/posts\/999\/revisions\/1001"}],"wp:attachment":[{"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/media?parent=999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/categories?post=999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchforecast.com\/blog\/wp-json\/wp\/v2\/tags?post=999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}