Each day thousands of visitors to our AdSense Publisher Directory look at the keywords which the publishers have used to describe their website.
Finding “like sites” by keywords which publishers have “tagged” their site with yields thousands of new keywords which provide insight into the intent of the publisher and therefore a contextual relevance that advertiser networks want to tap into.
Here’s a sample of Publisher Websites Featuring Relevant Keywords for Advertisers:
find, inexpensive, budget, affordable, america, fastest, cheapest, site, canada, usa, best, is, how, why, where, when, what, who, american, printer, cables, specialty, paper, ink, refill, kits, ink, refills, printer, inkjet, cartridges
With over 1.2 million keywords in our AdSense Directory, adnetworks, affiliates, publishers and technology providers can find the precise keyword that the publisher currently use on their website.
As the picture illustrates, if each publisher was a ping pong ball, the interconnectivity and overlap of keywords in the publisher universe is constantly moving. Our crawler updates 50,000 websites per day to ensure greater targeting of relevant publishers. This will ensure advertisers have greater click through rates and better return on investment.