At SearchForecast, we work with ambitious businesses and visionary founders to build digital platforms that solve real-world challenges. Today, we’re proud to announce the launch of CREAM.com.au, a purpose-built website designed to connect commercial borrowers with over 800 expert finance brokers across Australia.
CREAM.com.au is not just another finance comparison site. It’s a highly targeted, commercial finance marketplace developed specifically for property owners, developers, and larger businesses looking to access structured lending solutions that are often not available through traditional banking channels or local brokers.
Our brief from the CREAM.com.au team was clear: develop a platform that empowers borrowers to find brokers who understand their industry, the assets they’re financing, and the type of loan they require. We worked closely with their team to design a user experience that is streamlined, transparent, and genuinely useful to businesses navigating complex finance needs.
Behind the site is a robust matching engine that categorises brokers by sector expertise, asset specialisation, and financial product knowledge. This means a borrower looking for a commercial property loan in the construction sector can quickly be connected with brokers who understand presale requirements, funding stages, and lender expectations. Similarly, a business in the transport or manufacturing industry seeking asset finance for trucks or earthmoving equipment can be matched with brokers who have relevant experience and lender access.
Our development team built out a comprehensive classification system for CREAM.com.au, allowing borrowers to search across industries such as agriculture, construction, healthcare, hospitality, IT, manufacturing, and retail. We also ensured asset types are clearly defined—from tractors and solar systems to medical equipment, trucks, fleet vehicles, and more. On top of that, users can specify the finance product they’re looking for—be it working capital finance, commercial hire purchase, mezzanine debt, or equipment finance.
What makes this platform different—and what we’re most proud of from a product standpoint—is its business-first approach. While most loan sites cater to consumers seeking personal loans or mortgages, CREAM.com.au focuses exclusively on the commercial market. It’s built for companies, developers, and operators who often need bespoke finance solutions, fast turnaround, and brokers who understand the intricacies of their industry.
The submission process for borrowers is simple but powerful. Users complete a single enquiry form, and their information is securely shared with a select pool of qualified brokers. These brokers then review the details and, if they’re a good fit, respond directly with tailored finance scenarios. This model removes unnecessary middlemen and creates direct communication between borrower and broker—something many businesses value when navigating high-stakes funding decisions.
SearchForecast also developed CREAM.com.au with future scalability in mind. The architecture supports the onboarding of more brokers, deeper categorisation of asset classes and industries, and enhanced search and filtering capabilities. We’ve built the foundation for what we see as a long-term platform that will evolve alongside Australia’s commercial lending market.
From a digital strategy perspective, CREAM.com.au is designed to grow its organic reach through well-structured content, sector-specific landing pages, and SEO-optimised pathways tailored to how businesses actually search for finance.
We’re excited to see how CREAM.com.au transforms how commercial borrowers find finance brokers across Australia. If you’re a commercial property developer, construction business, or enterprise-level borrower, this platform was built for you.