A lot of noise about the impact of Google AI Overviews on traditional search results. According to Ahrefs, the #1 organic result has lost around 34% of its clicks when an AI Overview appears. Sounds fair. We can all see AI Overviews on search results pages. They are summaries sourced from various websites so are largely informational and very useful for most queries seeking an answer to a question.

Its worth noting that some sectors have more AI Overviews than others. For instance, health care search queries have more AI Overviews than retail.

According to a study by Adthena in July 2025, 1 to 4 keyword search queries in the retail sector across search engines trigger an AI overview not more than 8.5% of all search results. The longer the search query the more often search engines results pages include an AI Overview (AIO).

The Bottomline. Depending on the industry and type of search query will depend on what % of times an AI Overview appears in search results pages.