Forget the hoo-hah around content being magically written using ChatGPT or Claude generative AI applications and the impact of this on content creation for websites. The main OpenAI application for monetization will be the integration of SEARCH.

In 2002, “SearchForecast” rolled out its first ‘forecast’ about Google’s algorithm, it’s Pay Per Click ad model and had a front row seat watching their powerful ascension to being a monopoly where today they control 84% of global search market for desktop (and in many countries 95%+ market share).

As of October 2024, ChatGPT appears to be introducing the integration of SearchGPT into its main iOS app. A new search icon now shows up in the text input area, indicating the availability of this feature. This will be rolled out globally and puts Google and Bing squarely in the target zone of Open AI.

In 2023, Google earned approximately $237.86 billion U.S. dollars in ad revenue. This revenue is generated primarily through its Google Ads platform, which allows advertisers to showcase ads, product listings, and service offerings across Google’s extensive ad network, including its own properties, partner websites

Make no mistake, that subscription revenue Open AI receives will be insignificant compared to potential advertising revenue generated from their SearchGPT product. Watch this space!!