At least in the USA, Amazon are apparently getting more first time product search queries than search engines like Google & Bing. That’s according to a recent poll by eMarketer as per below. If this trend is sustained, the ‘search’ world should be thought about differently.

Yet Google is increasingly moving into vertical e-commerce search queries. We have seen first hand how they are scraping eCommerce websites and providing comparative results in pop out pages on the Right Hand Side of their results pages. And we’re not talking about the ‘Google Shopping’ feed on the RHS of the results page. We’re talking about a matrix version of websites, products, pricing, etc.

Expect more from Google & Bing on this as they look to fight back. One way Google is doing this is without fanfare launching functionality within their Google My Business product that allows businesses to provide a link to their booking URL. This has far greater reach than Google Flights!