The bottomline is that Google+ means you’re now working for Google! Huh? Well, YOU are doing the work. And what’s more, the quality of the output from Google results now includes what your Google circles have searched on.
Try it, do you really want Google - a great intent based directional search engine - to include what your co-worker or friend or family member has searched on. Where’s the church and state divide gone? The team at Mountain View, CA are now playing the social game that Facebook wrote the book on.
For the first time, Google is following Facebook - chasing down eyeballs and using a business model that isn’t their own. Google works just fine. I don’t need “Circles” to tell me what Google can already tell me pretty darn well.
No clouds in the sky today in Las Vegas… with CES underway, Ray Mercedes from Panasonic Cloud explained their cloud based phone system offerings for small and medium sized businesses.
The consumerization of the enterprise is a term more commonly used here in Silicon Valley - referring to enterprise software which is being hosted in the cloud and sold on a monthly fee versus an annual licence fee.
The Panasonic Cloud Service Pricing starts at $39.95 per month and offers businesses a real advantage on cashflow in these challenging economic times. Ray is leading the charge in this nationwide rollout in the USA for Panasonic Cloud.
This meeting would not have been possible without the super-human co-ordination skills of Mr. Raymond Norwood (the best dressed man in Brooklyn). Here’s a photo for you big guy…. we missed you!
Several of our clients are working with Google Maps Premier Edition - which offers some incredible functionality with respect to creating slicker interface designs, more customizable features and even has HTML5 compliance.
Click http://maps.google.com/maps/ms?ie=UTF&msa=0&msid=114790027484863334369.00048ca58081513464dbe to view some of the applications in the Enterprise Edition. There are some incredible applications for mapping for optimization websites such as Asset Tracking but perhaps the biggest benefit is “Control of advertising” - so competitors can’t advertise on your locations!
For most of us living in and around Palo Alto, we know that Steve Jobs lived in relative modesty. In May 2010, I saw Steve Job at CVS Pharmacy at Town & Country on El Camino Real. He was wearing jeans and a black t-shirt with runners. No frills, airs or graces. Just a humble person. He didn’t wear a watch.
My kids had a dental appointment today at 10am this morning, 1 mile from Steve Jobs house. On the way back, I drove them down Waverly Street, Palo Alto where Steve Jobs house is located. It’s on the corner of Santa Rita Avenue.
As Anneliese shot the video of Steve Jobs house on an Apple iphone4, it seems like only yesterday, I was typing away on the Apple IIe in Melbourne, Australia as a 15 year old.
It all happened so fast. Perhaps that’s why never wore a watch?
We have built a very interesting product called Skumatic - which automates the process of installing your product catalogs on Facebook with 1 simple click!
Users can click on the “Friends Advice” button and can ask a question to their social network about the product. The aim is to provide greater engagement on Facebook with product catalogs and drive sales via the “Shop Now” buttons - which takes the user back into the shopping carts on their own merchant sites.
SearchForecast is managing an increasing number of local pages on Google for clients. These “Place Pages” present fantastic opportunities for retailers to create ‘free’ pages on Google and appear highly in targeted search listings. One of our real estate clients has over 3M impressions and 250,000 clicks in the past 9 months. That’s $500,000+ in free clicks!
Google are increasing going Local with the acquisition of Zagat.com and as Wall Street demands more ads as a percentage of their webpages to increase revenue, they’ll continue to focus on taking market share away from Yellow Pages, Yelp and other business directories.
On Friday, 23rd September, I’ll be moderating a panel at the DailyDealsSummit in San Francisco on the “Impact of Deals on Yellow Pages”. We’ll be discussing the deal space and even though companies like GroupOn focus primarily on local, they aren’t a natural competitor to the beleaguered Yellow Pages whose advertiser base is 3/4 service oriented businesses. Deals though seem to be an avenue for growth for the local sales force strong yellow page companies.
Yesterday, I met up with some friends who know more than most about the cyber crime world. Over the past few years, SearchForecast has recommended Security-Art to our clients.
Many businesses are feeling a bit left out when it comes to the security of their websites, especially after all the major breaches lately that affected companies such as RSA, Lockheed Martin, ADP, Sony, Nintendo, Sega and even the American CIA. Nevertheless, as businesses know what kind of impact a breach on their electronic infrastructure can have, they often fail to find the appropriate solution to even tell them at what maturity level they are security-wise.
Most of the market is filled with expensive offerings of large scales security assessments, when in a lot of cases all that is really sought after is a quick-and-dirty “how do I fare up” review. Such a review should not cost an arm and a leg, and a few clients here have already acquired such services for as low as $5,000 and managed to identify, prioritize and fix issues that were critical to their security posture, all in less than a week.
SearchForecast often asks Security-Art ( a unique provider of high-end security services) to undertake a security audit and provide recommendations. DDOS attacks, SQL injections, Flooding, Data Input Form security checks are all part of their services.
Itay Sagi can be contacted at itay.sagi@security-art.com and would be happy to provide additional details on how their security engagements area carried out.
It was an interesting day as 12 of San Francisco’s old brigade of expats assembled at the inaugural “The Aussie Club” lunch arranged by the Australian American Chamber of Commerce. Held in the Fountain Room at The Fairmont Hotel on Nob Hill, we discussed the top issues impacting Australia. Hosted by The Honourable Nigel Warren – Consul General and Senior Trade Commissioner for Australia, the eloquent and very experienced Mr. Jack Ritch, Chairman of Asia Pacific Airport Corporation (the owner of Melbourne Airport) gave a comprehensive and insightful summary of the Australian political and business landscape.
Top issues were the lack of political leadership and for me, the issues surrounding the long term immigration and detention of what the Americans call “illegal aliens”. Particularly, I am concerned about how our international friends and business partners see our mistreatment of people who are refugees. Despite being in dialogue with our neighbours in the Asia Pacific area, there is no clear plan on how to manage this in the longer term. Politicians need to realize this is of critical importance.
Mining tax, Carbon tax and other internal political manifestations are domestic affairs that will be debated and finalized. The big issue is the modernity of the Australian brand in the international community and how to ensure that it is advanced with the fast pace of economic growth our wonderful country is achieving.
SearchForecast has launched Skumatic - a software-as-a-service publishing solution design to help publish ‘Where to Buy’ webpages that feature both local retailers information together with which products and services they stock.
The Skumatic solution is ideal for manufacturers or wholesales of consumer goods who sell their products through local retailers over a wide area or franchisors with a franchisee network dispersed over a wide area. Skumatic provide superior pages for ‘Find a Store’ or ‘Store Locations’ pages on existing websites as products that individual stores have can be managed efficiently.
Skumatic solves the problem of local search engine optimization and management by manufacturers and wholesalers of their network dealerships and franchises having brand consistency, search engine optimization and advertising campaign management tools so various promotions can be simultaneously be run across many different local sites.
Last week, I was speaking at a conference at Stanford University where Marissa Mayer (employee #20 at Google) gave an account of the Google’s first usability test. You can watch the video I filmed here at http://www.youtube.com/watch?v=4AH-Vd6uNUU
