We recently were bidding on a single word domain name and in follow on discussions with the owner I had a realization. Most domainers believe (or want to believe) that they are getting a million dollar pay day - today! Here’s some advice - Tell ‘im ‘e’s dreamin’
Years ago I had the pleasure of meeting the Roderick McAllery, owner of The Trading Post in Sydney - he told me his grandfather conceived the idea whilst in the battlefield trenches during World War II. Many diggers bought and sold via The Trading Post to make money.
It seems the domainers have lost that Aussie Spirit and have lofty ideas on what the true value of their largely unmonetized real estate is.
Tyron Ball, one of the young guns of the website buying and selling on the SearchForecast marketplace has provided a very good segmentation of buyers and sellers of websites and domain names:
The Industry Operator: Owned by a business/professional within their industry – as per dentist being owned by an actual dentist. In many cases this person is just forwarding the domain into their corporate website. Have probably had the domain for many years. Good chance they have already been approached by people wanting to buy their domains.
The Capitalist: Someone who has set up a website on a good domain, served some Google ads and bs content. Usually a bit of a tech geek / online marketing guy. Probably has some view of what their domain is worth – no doubt much higher than its actual value.
The Lucky Opportunist: Someone who managed to register a great domain name early on and has no idea what to do with it but knows they have something of value.
The Savvy Domainer: e.g. Dark Blue Sea. Usually an ads portal site. Going to want a lot for the domain if they even want to sell it at all.
I wanted to let everyone know we use Egnyte.com here at SearchForecast for online file sharing between employees and business partners. As we have folks in Sydney, Pune, New York, Palo Alto, we find cloud file server provides a powerful solution.
We are also using Egnyte to auto-backup our computers and network each day which is very easy to administer. Check them out at www.egnyte.com - they make the cloud with a silver lining!
We recently reviewed over 50 webmaster blogs and webmaster seo forums globally, informing them of our website marketplace where webmasters can buy and sell websites. I wanted to share Triphp.com with you as I think it’s one of the better webmaster blogs available. Check it out if you have time.
I went to a meet up of iphone app developers in San Francisco recently and was left speechless by the number of despondent iphone app developers having problems selling and promoting their app on the AppStore.
Being a shareholder of Playhaven.com, I know to well how important it is and the limited opportunities for app developers to promote their iphone app or sell iphone apps they have created. Same same for Google! This is why we decided to allow iphone apps to be sold in the iphone app marketplace and hope that developers find alternative ways to buy and sell their technology.
Shelley interviews Marc Phillips, who discusses the process of how SearchForecast can find the URLs Google is showing as “anonymous” to advertisers who target ads automatically across their Content Network of AdSense Publishers.
The “best presentation I’ve head in 10 years” is how one person described it…..
At the AlwaysOn Conference, the audience were treated to a very entertaining pitch given by Rahul Sonnad, CEO & Founder of Geodelic. As you’ll see when you watch this musical riff of the journey of Geodelic vis-a-vis Facebook, Google and Yahoo! - Rahul and Geodelic have a “technodelic” look and breaking new ground in combining brands to be consumed by mobile users in an entertaining way. Even Sergey Brin, founder of Google, is shown checking out the app.
I think you’ll find it infinitely entertaining than Yelp CEO Jeremy Stoppelman and John Hanke, a Google VP of Product Management when they were on stage at Social Currency CrunchUp last week - http://techcrunch.com/2010/07/30/google-yelp-war/
Maybe Google & Yelp should start singing from the Geodelic song book !
Journalists should not make the mistake that Facebook is a better business than Google.
I really believe Google can increase revenues by partnering with SearchForecast to become/facilitate a marketplace to buy/sell the millions of publishers you send checks to each month. The engine room of Google is their AdSense Publishers who contributed 30+% of their revenues. This global ecosystem of publishers is the long tail which helped built Google’s dominance in the past 6 years and is a strategic asset. SearchForecast can help leverage these publishers. This is why we launched http://marketplace.searchforecast.com - where AdSense Publishers can sell/buy their websites.
It’s not just Google who need a future vision, it’s the publishers who need new management. To do this, many need to sell their websites and online businesses and have new people embrace their online business with new vigor and ideas.
I’ve been updating the senior management of the major ad networks today that SearchForecast has been “de-anonymizing” the anonymous URLs Google show on their ‘placement targeting’ within Adwords for advertisers who spend money on their Content Network.
As pictured here, we are providing to media buyers and advertisers a list of URLs which we believe are those URLs which Google run the ads on across their Content Display Network and 3rd party networks via the exchanges.
For those technically minded, our “de-anonymizing” process includes the following:
1. The first method is to basically match the numbers in the PubID string. So if for example the Pub ID is 5ca654dd9821cb84, we check for the following sequence numbers in our adsense database:
1. 654 – how many id’s match this number
2. 9821 – how many id’s match this number
3. 84 – how many id’s contain this number
4. 654 and 9821 – how many id’s contain 654 and 9821
5. 654 and 84 – how many id’s contain 654 and 84
6. 9821 and 84 – how many id’s contain both these combinations
7. 654, 9821 & 84 – how many id’s contain all of these combinations
2. The second method is to use a standard bit encryption on our database of adsense id’s. So for example if the id is 654981, we run an encryption code sequence of 16 bit upon it. This gives us a alphanumeric character string of 16 characters. We then use the same code we used in the above example to run a combination.
3. The third method is to do the same with an advanced bit encryption sequence
4. Fourth method is to use an proprietary encryption sequence.
The simple fact is that advertisers are spending with Google and don’t know where their dollars are being spent. Lack of transparency leads to market inefficiency affecting advertisers and agencies. Advertisers and large media buyers are welcome to contact us for further information on how we can provide more transparency when advertising across the Google Content Network.
With billions of iPhone apps downloaded and iphone app developers largely relying on word of mouth or the AppStore to list them in the Top 100, there is a massive supply of iPhone apps which need liquidity. SearchForecast’s marketplace to sell iphone app, aims to help solve that problem by allowing app developers to list their apps and facilitate an auction process.
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