The bottomline is not really. Less than 5% of visitors to websites come from Facebook. The “referral traffic” we see in most of our clients Google Analytics accounts is less than 3%. Website owners and online marketers need to be aware that Facebook is not Google. It is a conversation/sharing platform. Google drives qualified intent based visitors to your website who are searching for a specific product or service.
As travel is a fantastic proxy for general Internet trends, the below inforgraphic shows that on average 4% of visitors to travel websites come from a social network like Facebook.
My new book “Inside the Valley: How deals get done” is now released.
The book chronicles my insights from living and working in Silicon Valley over the past 10 years and provides entrepreneurs with advice on how to construct a start-up investment pitch deck using real examples of pitch decks, how venture capitalists think, some war stories and how to pitch your business idea here in Silicon Valley to raise money.
The hardest part for entrepreneurs is to put together an investment presentation in the format that Silicon Valley venture capitalists expect it to be in. I’ve taken actual screens shots from investment decks and explained both entrepreneurs should construct their presentation.
Order online in eBook or HardCopy from:
Amazon I Apple iTunes I KoboBooks I WH Smith (UK) I Booktopia Australia
When Ray Norwood (our esteemed VP of Business Development) was photographed in the New York Daily News yesterday, it wasn’t because of his Jerry Maquire-esque looks and access to A list players like Derek Jeter – mega star of the New York Yankees.
The untold story is how Ray and the power of Facebook helped Mr Bernando LaPallo, the oldest Yankees fan in the world, meet Derek Jeter. Ray’s midas touch and knowledge of Facebook marketing ensured the New York Yankees president knew Bernardo was in the ballpark and he graciously invited Bernard to meet Derek and others Yankee team members.
Way to go Ray, we’re all real proud of you!
By now, most website operators know that Google update their algorithm and give it a name. On May 22, the Penguin v 2.0 algorithm update happened which targeted websites with meaningless content.
At SearchForecast, we build content roadmaps for clients. We find keywords they have not featured on their websites that not only are relevant but have traffic volumes. We then create pages of content and extend the information architecture of a website. Sometimes this is local content pages or additional pages on products and services.
Google will continue to reward websites that have quality content and as you can see from their last 4 Penguin updates, they require website publishers to create meaningful content
Penguin 1 on April 24, 2012 (impacting ~3.1% of queries)
Penguin 2 on May 26, 2012 (impacting less than 0.1%)
Penguin 3 on October 5, 2012 (impacting ~0.3% of queries)
Penguin 4 on May 22, 2013 (impacting 2.3% of queries)
Businesses should be aware that Google has rolled out Google+ Authorship – which rewards content that has been verified using the rel=author tag related to the author’s Google+ profile. Its requires the author to verify the content they have written by placing the code on their website and then adding the website that features the content into their Google+ Profile. This is how Google knows the author wrote the content. Google then puts places the profile pictures in search results pages which increases clicks. It’s a smart way to reward authors who provide content and helps users to see which results are verified by highlighting the link with a photograph.
Great day sailing yesterday in San Francisco on the US 76 – one of the retired America’s Cup yachts once owned by Oracle Racing. These boats have incredible power through the waters. I wish tacking was as easy in technology as it is sailing with a great crew. Thanks to team Los Gatos for a great day on the water.
With the new twin hulls for the America’s Cup being held on San Francisco Bay in August, with New Zealand, Italy and Sweden challenging the USA, it will be great racing on the Bay. The course is from the Golden Gate, to Crissy Field and past Alcatraz and back again with multiple laps. It will be a great sporting event this Summer.
Perhaps the biggest news here in the Valley is that more people are spending time on mobile apps and web than on television.
Drew Ianni from AppNation Conferences recently told me that Simon Khalaf, CEO of Flurry presented statistics in San Franciso that showed more people in the USA 15 years and older are spending time on mobile apps + web (197 minutes per day) than on television (168 minutes).
Flurry provide analytics and track mobile apps over 800 million devices globally and get this, 1 trillion app actions per month!
The most incredible statistics is that mobile app consumption in the U.S. has reach 127 minutes per day, compared to 168 minutes for TV and 70 minutes for web browsing.
Forget the “hockey stick” on the web, it has been replace with the “vertical wall” growth in mobile apps.
Social commerce is in it’s formative stages and whilst we believe buying within Facebook may happen one day, it’s not here today in a big way which is why we built SKUmatic.
A recent study by Forrester Research titled “The Purchase Path of Online Buyers in 2012,” in September 2012 cites a selection of statistics supporting the influence of social media on user buying decisions:
- 17% of users have bought something based on a friend’s post about it using social media
- 40% of online buyers think that social content created by friends about brands is “a great way to discover sales and promotions”
- 48% of consumers think that posts created by others in their networks are “a great way to discover new products, brands, trends, or retailers”
View the Video demonstration and see over 50 of SKUmatic customers using our product catalog management software for Facebook at http://www.skumatic.com
I thought I’d start the year off with this joke…. it’s pretty funny for SEO practitioners but also highlights how we think of words in an algorithmic sense. There’s a lot more words in our consciouness than ever before, thanks to search engines. We just don’t think of flicking to “P” in the yellow pages book to find a plumber.. today, we think “best plumber menlo park” or “plumber reviews”. So remember that when you’re ordering your next Blue Moon, Fat Tire or Corona.