By now, most website operators know that Google update their algorithm and give it a name. On May 22, the Penguin v 2.0 algorithm update happened which targeted websites with meaningless content.
At SearchForecast, we build content roadmaps for clients. We find keywords they have not featured on their websites that not only are relevant but have traffic volumes. We then create pages of content and extend the information architecture of a website. Sometimes this is local content pagesor additional pages on products and services.
Google will continue to reward websites that have quality content and as you can see from their last 4 Penguin updates, they require website publishers to create meaningful content
Penguin 1 on April 24, 2012 (impacting ~3.1% of queries)
Penguin 2 on May 26, 2012 (impacting less than 0.1%)
Penguin 3 on October 5, 2012 (impacting ~0.3% of queries)
Penguin 4 on May 22, 2013 (impacting 2.3% of queries)
Businesses should be aware that Google has rolled out Google+ Authorship – which rewards content that has been verified using the rel=author tag related to the author’s Google+ profile. Its requires the author to verify the content they have written by placing the code on their website and then adding the website that features the content into their Google+ Profile. This is how Google knows the author wrote the content. Google then puts places the profile pictures in search results pages which increases clicks. It’s a smart way to reward authors who provide content and helps users to see which results are verified by highlighting the link with a photograph.
Great day sailing yesterday in San Francisco on the US 76 – one of the retired America’s Cup yachts once owned by Oracle Racing. These boats have incredible power through the waters. I wish tacking was as easy in technology as it is sailing with a great crew. Thanks to team Los Gatos for a great day on the water.
With the new twin hulls for the America’s Cup being held on San Francisco Bay in August, with New Zealand, Italy and Sweden challenging the USA, it will be great racing on the Bay. The course is from the Golden Gate, to Crissy Field and past Alcatraz and back again with multiple laps. It will be a great sporting event this Summer.
Perhaps the biggest news here in the Valley is that more people are spending time on mobile apps and web than on television.
Drew Ianni from AppNation Conferences recently told me that Simon Khalaf, CEO of Flurry presented statistics in San Franciso that showed more people in the USA 15 years and older are spending time on mobile apps + web (197 minutes per day) than on television (168 minutes).
Flurry provide analytics and track mobile apps over 800 million devices globally and get this, 1 trillion app actions per month!
The most incredible statistics is that mobile app consumption in the U.S. has reach 127 minutes per day, compared to 168 minutes for TV and 70 minutes for web browsing.
Forget the “hockey stick” on the web, it has been replace with the “vertical wall” growth in mobile apps.
Social commerce is in it’s formative stages and whilst we believe buying within Facebook may happen one day, it’s not here today in a big way which is why we built SKUmatic.
A recent study by Forrester Research titled “The Purchase Path of Online Buyers in 2012,” in September 2012 cites a selection of statistics supporting the influence of social media on user buying decisions:
17% of users have bought something based on a friend’s post about it using social media
40% of online buyers think that social content created by friends about brands is “a great way to discover sales and promotions”
48% of consumers think that posts created by others in their networks are “a great way to discover new products, brands, trends, or retailers”
View the Video demonstration and see over 50 of SKUmatic customers using our product catalog management software for Facebook at http://www.skumatic.com
I thought I’d start the year off with this joke…. it’s pretty funny for SEO practitioners but also highlights how we think of words in an algorithmic sense. There’s a lot more words in our consciouness than ever before, thanks to search engines. We just don’t think of flicking to “P” in the yellow pages book to find a plumber.. today, we think “best plumber menlo park” or “plumber reviews”. So remember that when you’re ordering your next Blue Moon, Fat Tire or Corona.
This week I attended the APPNATION Conference in San Francisco where lots of developers were talking about the pros/cons of building a “mobile first” business – which means building the mobile app before the website.
We have been besieged with browser upgrades, Apple Mini iPads, Nexus Tablets from Google and wireless devices of every shape to the point that browser compatibility on devices is creating a real headache for businesses and this will be a big issue in 2013.
Just ask Plizy whom a friend recommended to me last night. They just fell on their sword!
This is an oxy moron. Stanford’s endowment fund contributes to Venture Funds. They can’t afford the Internet to End. That said I’m attending this discussion at Stanford Law School for no other reason than the pure optimist knows that pessismism (yes, I don’t know how to spell it) “is a state of mind.”
As a graduate of Economics, I refer to this state of mind/thinking as “animal spirits, the term John Maynard Keynes used in his 1936 book ‘The General Theory of Employment, Interest and Money’ to describe emotions which influence human behavior. It’s commonly referred to as consumer confidence.
So if consumer confidence in the Internet is down, I think the Internet isn’t dead but interesting to note that seed investing has grown 483% in the last 10 quarters vs 51% for Seres A deals, according to data from CB Insight.
Conversations in Silicon Valley those of us in the online industry are different to anywhere else in the world. People talk about issues, concepts, trends and have big ideas and interests. In many ways, Silicon Valley is a melting pot of ideas and this collective stream of consciousness which leads to how technologies can solve issues. This was one of the reasons why I’m involved with Gridium.
Our house is full up. Four macs, 2 PCs, iPad, Kindle and now a Nexus 7. Tablets have really signaled device overload and
there’s not many smaller versions of tablets or larger versions of phones before the proliferation of devices is more accurately referred to the saturation of devices.
I was invited to the launch party at Google Head Office in Mountain View, California and was given a Nexus7. It’s pretty cool, voice activated search launches the Chrome browser and the results are really accurate. That said, the atached video inside the foyer of Google’s reception was worth capturing. Can they put that on the tablet? Click below to play the video I shot…