Webinar : Killer Customer Acquisition from Silicon Valley

On 23rd March, Marc Phillips, Director of SearchForecast and partner of Arafura Ventures in Palo Alto gave unique insights into:
1. Proven customer acquisition techniques used by the hottest VC funded start ups.
2. Case Studies from real clients and portfolio companies.
3. Practical tips & case studies for eDM, SEO, Paid Media & Social.
4. Marketing Qualified Leads (MQL) Reporting to show VCs.
5. Tips on allocating budgets to paid, organic, social and content platforms.
6. How to calculate Lifetime Value vs Customer Acquisition Costs.
7. Latest software start ups use for customer acquisition.

Watch the Webinar on Youtube

PageRank: Gone but not forgotten

SearchForecast’s methodology has built on many principles explained at https://en.wikipedia.org/wiki/PageRank and the original patents filed by Larry Page (where the PageRank name originated from).

This month’s announcement that the PageRank will be removed from Google Toolbars is yet another way for Google to masquerade their proprietary search algorithm. For those of us with experience in how it really works across hundreds of client sites, we don’t necessarily need to see it. In the past 3-4 years, we have noticed that the PageRank score has changed less often while content optimization is still very much achievable.

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