Reputation Management Matters in the Age of Privacy

I am always surprised to find the most emphatic parents who worry about their kids posting inappropriate images or videos online do not own their first-name-family-name domain. The fear of a future employer googling your child’s name while interviewing only to find evidence of youthful behavior that prohibits the opportunity of being offered employment can be offset by taking control of the online reputation and publishing curated content on a personal domain name. Oh and it costs $20 a year to renew a domain name and there are dozens of free template websites + hosting packages! There is no excuse and in an age where the big tech companies own and monetize personal data (thanks Zuck!), you need to be in control of your online presence, reputation and destiny.

With online databases such as ZoomInfo, Crunchbase and LinkedIn publishing profiles of executives, SearchForecast has provided a suite of Online Reputation Management services for our clients. Creating and curating a positive online reputation to ensure the appropriate website links appear in search engines and to ensure the proper facts and narrative is explained as well as helping individuals to restore a damaged online reputation gives our team great satisfaction in being able to achieve for clients.

Building and maintaining Founders websites and CEO websites support the content posted on Twitter, Facebook and other social media networks by executives. Being seen and heard is an important policy for senior executives.

Screen Shot 2019-02-16 at 3.22.02 PM Screen Shot 2019-02-16 at 3.22.23 PM

Customer Persona’s For Content Marketing

A deeply quantitative firm, SearchForecast will deep dive into the traffic analytics of customer websites constantly. Using a combination of Google Analytics > Demographic data (remember it’s not always 100% accurate), Google Analytics > Locations data + transactional dollar spend data (average order value, etc), our team will then include pyschographic composition of target audiences.

We translate and present our analysis into an easy to read ‘Persona’ of customers. A real client example can be seen below which our team produces. This makes it easier for everyone to understand how keywords, content, blog, articles, social media, keyword buying and content partnerships should be targeted to real audiences. This process brings new ideas, insights and campaigns that can be measured for return on investment.

Simple stuff yet so often clients don’t have a Persona of Customers. Do you?Avas_Flowers_Persona