Does Facebook drive traffic from Google to websites?

The bottomline is not really. Less than 5% of visitors to websites come from Facebook. The “referral traffic” we see in most of our clients Google Analytics accounts is less than 3%. Website owners and online marketers need to be aware that Facebook is not Google. It is a conversation/sharing platform. Google drives qualified intent based visitors to your website who are searching for a specific product or service.

As travel is a fantastic proxy for general Internet trends, the below inforgraphic shows that on average 4% of visitors to travel websites come from a social network like Facebook.