The oldest man in the world using Facebook

When Ray Norwood (our esteemed VP of Business Development) was photographed in the New York Daily News yesterday, it wasn’t because of his Jerry Maquire-esque looks and access to A list players like Derek Jeter – mega star of the New York Yankees.

The untold story is how Ray and the power of Facebook helped Mr¬†Bernando LaPallo, the oldest Yankees fan in the world, meet Derek Jeter. Ray’s midas touch and knowledge of Facebook marketing ensured the New York Yankees president knew Bernardo was in the ballpark and he graciously invited Bernard to meet Derek and others Yankee team members.

Way to go Ray, we’re all real proud of you!


Google Pengun 2.0 Update – Content Tips and Content Roadmaps

images-roadBy now, most website operators know that Google update their algorithm and give it a name. On May 22, the Penguin v 2.0 algorithm update happened which targeted websites with meaningless content.

At SearchForecast, we build content roadmaps for clients. We find keywords they have not featured on their websites that not only are relevant but have traffic volumes. We then create pages of content and extend the information architecture of a website. Sometimes this is local content pages or additional pages on products and services.

Google will continue to reward websites that have quality content and as you can see from their last 4 Penguin updates,  they require website publishers to create meaningful content

Penguin 1 on April 24, 2012 (impacting ~3.1% of queries)
Penguin 2 on May 26, 2012 (impacting less than 0.1%)
Penguin 3 on October 5, 2012 (impacting ~0.3% of queries)
Penguin 4 on May 22, 2013 (impacting 2.3% of queries)