Google Reviews matter to retailers and service providers from plumbers, restaurants and realtors. In a rare insight into how reviews are analyzed, Google has release the below video.
It all seems intuitive and logical. At a practical level having dozens of clients that we manage Google My Business Pages for, we note there is a no exact correlation between the number of reviews and rankings of companies in Google results pages, both on Google Search and Google Maps Pack.
While most of the time businesses with higher Google scores (gold stars) rank higher, it’s not an absolute guarantee. Some simple tips before your business reports asks Google to review / delete a review can be found here.
Most importantly Google wont take sides on facts as they can’t verify the incident so the best advice is to provide a measured, well balanced and non emotional response to a bad review.
Most businesses are faced with Google reviews as a consequence of having a Google My Business account with Google.
The power of customer testimonials can’t be underestimated, which is why 74% of our client First National Real Estate offices achieve Google Review ratings of between 4 and 5 stars. It is fantastic result calculated after SearchForecast audited their membership Google My Business Page reviews.
The quality and quantity of reviews on Google is one of the most important ranking factors for local SEO (Search Engine Optimisation). A well-balanced combination of three review signals – quantity, velocity, and diversity – can help catapult your local business towards the top of Google local search results.
The facts are compelling for businesses to take Google Reviews very seriously:
The average business star rating is 4.42
5% have a star rating below 3 stars
40% of consumers will only look at the last 2 weeks of reviews
57% of consumers will only consider businesses with 4 or more stars
90% of consumers read 10 reviews or less before they feel they can trust a business so, if you’re ranked below 4 stars, be sure to strive for perfection of 5 star reviews.