Google Reviews matter to retailers and service providers from plumbers, restaurants and realtors. In a rare insight into how reviews are analyzed, Google has release the below video.
It all seems intuitive and logical. At a practical level having dozens of clients that we manage Google My Business Pages for, we note there is a no exact correlation between the number of reviews and rankings of companies in Google results pages, both on Google Search and Google Maps Pack.
While most of the time businesses with higher Google scores (gold stars) rank higher, it’s not an absolute guarantee. Some simple tips before your business reports asks Google to review / delete a review can be found here.
Most importantly Google wont take sides on facts as they can’t verify the incident so the best advice is to provide a measured, well balanced and non emotional response to a bad review.
