Having just read the article on Twitter in Time Magazine, and having been involved in some Silicon Valley venture capital meetings around Twitter apps, the most important element to consider is the “noise to value ratio” which measures the number of tweets to the number of relevant tweets a user experiences. Whilst no-one can dispute the “real time” benefits that Twitter offer, I’ve just experienced two Twitter-esque start ups not recieving funding because Venture Capitalists were concerned about the limited value versus volume of tweets. Relevance is key for advertisers and knowing Google so well, I realize that blog posts may become shorter due to Twitter’s 140 character competitor threat but there is something inherently more valuable in expressing an idea beyond a tweet which readers value more.
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