Are Content Recommendations Engines part of SEO?

The rush of keyword based content on page (in body copy, page headings, footer links) in the past 10 years led to Google’s Penguin/Panda algorithm updates. Content marketers have embraced long form content genres and now we move to Content Recommendations Engines like Taboola, Outbrain, Zergnet, etc. You’ve seen these native advertising units ( a 2 column by 3 rows of text links with strange, intriguing and very clickable images). They are on most large publisher websites below the roll. So as Google Cost Per Click rises and clients demand greater content reach and distribution, the use of Content Recommendations Engines is a big challenge for clients… fortunately, we know the folks at these CREs.

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