Social commerce is in it’s formative stages and whilst we believe buying within Facebook may happen one day, it’s not here today in a big way which is why we built SKUmatic.
A recent study by Forrester Research titled “The Purchase Path of Online Buyers in 2012,” in September 2012 cites a selection of statistics supporting the influence of social media on user buying decisions:
- 17% of users have bought something based on a friend’s post about it using social media
- 40% of online buyers think that social content created by friends about brands is “a great way to discover sales and promotions”
- 48% of consumers think that posts created by others in their networks are “a great way to discover new products, brands, trends, or retailers”
View the Video demonstration and see over 50 of SKUmatic customers using our product catalog management software for Facebook at http://www.skumatic.com