Experimental Geo-Marketing using Golf Balls

In February, 2015 Twitter  announced it had reached a deal with Google to make its tweets more searchable online. If you’re looking to expand the ‘social signals’ that Google count in their ranking algorithms, consider this innovative approach by long time colleague Steve Bennet who has had 48 Titleist golf balls marked “If Found, tweet course/hole to @professorVC“. There are many ways to promote your business using geo elements.

As Google Place Pages have become Google Plus Pages and Twitter campaigns integrates more with search, combined with users wanting to charge their location and what they are doing, this is a innovative marketing technique I wanted to share. I hope it inspires you to go and play golf and think about combining geo, Twitter and social into your online optimization campaigns.

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Validating Twitter Meta Tags

Twitter remains very interesting to website publishers from a content optimization perspective. It’s not widely known that Twitter has a search crawler. Like traditional meta tags, web publishers can now place Twitter Meta Tags on their websites. Once you have loaded the tags onto your website, you can validate them at https://dev.twitter.com/docs/cards/validation/validator

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