Cellars.com.au – A Hyper Local Online Directory

Finding the perfect bottle of wine to match that special meal, enhance the food flavour and make a lasting impression on guests, friends or loved one is often the motivation for buying the right bottle of wine. Buying what you know, quickly at the best price to be paid for online and delivered isn’t always what is needed. The best place to start isn’t always the internet is it?

Your local wine cellar offers free advice. They understand pairing wine with food and as they are usually family owned and operated by passionate wine lovers, their advice comes with experience. Wine cellars are in most Australian suburbs and like all small businesses, the owners take great pride in tasting their wines before buying, writing tasting notes for you to read while browsing the shelves and give helpful advice to match the wine with your special occasion.cellars-wine-girls-wine

Developing the Cellars website involved using the Google Maps API in a sophisticated way to ensure that visitors to the website have both search and visual ways to find information across the directory. Latitude & Longitude co-ordinates of each suburb and postcode are included in the database, maximising the accuracy of results when users are searching for a local cellar on their mobile phone. Together with our web developers SEO experience of providing the keyword architecture, this hyper local online directory of over 3,000 cellars ranks highly in Google for thousands of suburb cellar listing keyword phrases.

Every cellar page listing allows users to find name, address, phone number, opening hours and most importantly the map location and driving directions at a click of a button. That’s the most essential part of finding a local wine cellar when navigating on a mobile device.

Oh and just remember that you don’t have to spend thousands of dollars creating a logo. This logo was created in PowerPoint using a standard font and reverse out black background.

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The Google My Business Matrix

There’s a saying in technology here in Silicon Valley that ‘hardware’ is hard. So when we speak to our clients for which we manage over 3,200 Google My Business pages, we often start by explaining that Google My Business is inextricably linked to Google Maps and Google StreetView.

You’ve seen Streetview when looking at external pictures attached to the Google Map listing on Google results pages. The pictures are taken from a high lense 360 degree camera perched on top of a Google tech car. A few weeks ago in Palo Alto, I took a ride in one to preview the new camera’s, robotic arms and computer tracking systems.

One of the biggest issues clients have is the correct latitude and longitude ‘Map Pin’ to show their address. Often the picture taken by these Google Cars don’t show the actual location of the business intended but the gas station on the corner next door, the empty lot on the corner or the brick wall of the building where the shop is located in. So how do you fix these along with all the other issues of Google My Business.

It’s a little bit like the Matrix movie. You have to step inside of it and wonder around to discover it. There are no manuals Google provides, its constantly evolving and takes experts to drive correct citation listings, image management and measurement.

If you are not receiving reporting for  Return on Investment of Search Queries, Map Queries, Driving Direction Requests and Phone Calls Made from Google My Business Pages, you are not being properly serviced.

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