A wise man once told me that people usually pay for what they can see, not what they cannot. That’s very true of clients. All the thinking about a problem can be hard to quantify in the eyes of a client. Welcome to the world of convincing clients to pay up for Schema Mark Up of their website.
At the essence, Schema Mark Up as detailed at Schema.org is a collaborative efforts to create a deeper richer set of information which searches engines like Google, Bing, Yandex, etc can use to more accurately crawl and index websites.
Along comes Google Tag Manager and suddenly it is a lot easier (that is if you know what you are doing!). We prepare videos of schema mark up for clients in marketing and they can barely watch 45 seconds of this technical deep dive. It’s complicated. We simply explain that the schema mark up will be served from Google Tag Manager engine and you can mark up with schema videos, store listings, blogs, product prices, reviews, etc. Here’s a sample of how it should look in the Google Tag Manager.