Since the inception of Google Place Pages in the mid 2000s, SearchForecast has been at the forefront of setting up corporate client Google Places and Google My Business accounts. Understanding how Google Street Maps work and ensuring the branding of external shop fronts is consistently managed on Google results pages is a serious consideration for corporate clients.

SearchForecast provides the diligent process of updating Google My Business with store opening hours, staff images, promotional posts, videos and providing access controsl. Managing citations for stores within Google My Business accounts which often includes additions, deletions and closures of accounts. This requires third party sites to also be contacted to ensure their citations are deleted as well. It is a pain point for customers managing a large network of stores. Providing policies around who has access to accounts and how corporate branding is uphelf is a key component of SearchForecast responsibilities.

Management reporting on the Google My Business results is critical to measure lead generation to stores and branding presence online. SearchForecast provides monthly reports on the number of search views on Google, map views on Google, driving directions, calls to the local store and total views on Google. This information is important for marketing departments of Head Offices to inform store owners, franchisees and members of the website traffic and leads coming via Google My Business Pages.

There are similar opportunities for corporations with Facebook Location Pages via Faebook Business Manager.