Publishers signing exclusives with text ad providers

In the aftermath of the Quigo acquisition by AOL, it was reported in the New York Times on November 8 that they had exclusive agreements with several of publishers prohibiting them from running text ads from other companies.  Quigo clients include Time Inc. magazines, ESPN, Forbes, CareerBuilder and the McClatchy Company newspapers. This is yet another example of publishers turning exclusively to text ad providers.

What is interesting to note is that large publishers require more specialization from an text ad providers than merely money! As SearchForecast provides insights into SEO and technical advice, our InText advertising solution is differentiated in the marketplace as we help publishers optimize their website for natural listings as well.

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