2019 has been a great year for technical webmasters and Google Analytics tech heads who want to show clients more engagement metrics. Using Google Tag Manager ‘tags’ (requires html scripting), it’s possible to show clients what ‘clicks’ are taking place on their website pages and go deeper into what elements on a page (buttons, links, images, etc) are being used by ‘users’ on each ‘page view’.
Clients like to know how many people are using their widgets like calculators, price search query tools, how many phone numbers are clicked on, forms submitted. They can then report on granular interactions across their website to management and stakeholders. One of our clients has 150 stores and this is some of the tags our skilled data scientists set up inside Google Tag Manager.
Using Google Tag Manager, it takes experienced developers who understand how to create tags and script them accordingly so they fire off the correct action and it is recorded inside Google Analytics.