How the cookie crumbles!

Cookies are being regulatedOver coffee in San Francisco this week with Dax Hamman, Head of Display Media at iCrossing, we  discussed the EU cookie law change. Check out the overview here:

So when I think of retailers such as BestBuy, Eddie Bauer and advertising networks such as Permuto, I can’t help but realize there are going to be a lot of compliance required – not least of all for management here in Silicon Valley to understand the regulatory changes. Perhaps the consumer age of the Internet is going to take on more of the restrictions that mass marketing channels such as direct mail and tele-marketing services now have to comply with.

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