Firefox Browser Extension reduces Creepy Facebook Tracking


We’ve been using Firefox ever since version 1.0 came out in 2003 as it was born out of Mozilla Corp based here in Silicon Valley.

We did because we felt (before Chrome existed) that because 90% of their revenue came from royalties revenue paid by Google, we would glean insights into Google for our clients. In 2006, the Mozilla received US$61.5 million from Google and for 2011-2014, Google paid Mozilla nearly US$300 million annually! From 2015 to 2017, Yahoo Search became the default search engine for Firefox until they cratered as a business and finally in November 2017, Mozilla announced that it was switching back to Google as the default search engine. History lesson over.

What is alarming is the below pop up shown to Firefox browser users this week! As a colleague noted about Facebook not liking all the talk about regulators breaking their business up, “its a bit like an arsonist who doesn’t like the sound of fire engines!”


Mobile First Content & Responsive Design Insights

At some point, design matters to optimization and while we don’t lead with design in client engagement, we know once the plumbing of the website is fixed, Googlebot want to see some improvement in design components. Particularly Googlebot for mobile which will be switching to mobile-first indexing for all websites starting September 2020.

The most important element is to have mobile first content. People are on the move and the information needs to help with their intent to find a store or location. The design needs to be bite sized as people on mobile devices wont read long text. Meta tags need to be the same on desktop and mobile. Show phone numbers straight up. People want to call, particularly if they are driving! Images help convey on mobile phones the text. Tip: Choose images and then write the copy! Here’s a design our in-house designer did recently for a client..