We remember the first chat bots that were on websites. They looked strange and out of place. Then Zendesk came along and made it all seem so beautiful. Boldchat and other chat technologies that weren’t that interesting have been trumped by newer smarter AI and CRM integration offerings like Drift.com.
While they don’t help nor hinder the online optimization process, they do help engage users and while remarketing was always SEO best friends for keeping those newly found users coming back to a site, the conversational applications now have users ready to use them (client and customer).
This month Microsoft acquired Semantic Machines to build upon new approaches to building conversational Artificial Intelligence technology for language interfaces that can better handle natural language interactions.