Lining up on University Avenue in Palo Alto for one of the first Apple iPhones in the Summer of 2008 was memorable. You’ll be most likey reminded in years to follow of when you first walked past the Ray Ban sunglasses store as I did in Europe in July 2025 (taking this photo and buying a pair Ray‑Ban Meta AI glasses for €312 (excluding the 15% VAT rebate). It’s kind of cool, embedded AI, dual cameras, open-ear speakers, and hands-free voice control. Do I wear them? Not often as I prefer my Maui Jim’s and iPhone 16. Aren’t sunglasses designed to just keep out the sun and phones for talking / texting.

Yet taking photos / streaming video live is fun. Just need to hit the button on my Ray‑Ban Meta AI sunnies. Translating text on menu’s in Rome helped a little bit. I mean, you can just ask the waitor. Most people speak English right?

Meta is hoping to hit big with this consumer product which has Meta AI integrated, as more people start to use Generative AI apps like ChatGPT. Meta Quest sold around 500,000 virutal reality headsets in Q2, 2025. Compare that to the 45 to 50 million iPhones Apple sells each quarter.

Interesting Meta acquired a 3% stake in EssilorLuxottica (makers of Ray-Ban), worth roughly $3.5 billion in July 2025. Meta hopes to hit 10million sales in 2026.

Globally, around 157 million sunglasses (at an average ~$150 price point) sell each year. If Meta bring the price down, capture just 5% of that market, that’s nearly 8 million units per year—and billions in potential revenue. So will Meta / Ray-Ban sunnies sell like hotcakes? Ask Sergey Brin, co-founder who championed Google Glass which had a camera and Google Now Assistant built in.

The rise of AI glasses may actually decrease traditional website traffic—especially for search. With users asking Meta AI directly through voice commands (e.g., “What’s this building?”), the need to type queries into search engines or visit websites could decline.

One thing is for sure, AI interfaces disintermediating the web as we know if folks!

At SearchForecast, we work with ambitious businesses and visionary founders to build digital platforms that solve real-world challenges. Today, we’re proud to announce the launch of CREAM.com.au, a purpose-built website designed to connect commercial borrowers with over 800 expert finance brokers across Australia.

CREAM.com.au is not just another finance comparison site. It’s a highly targeted, commercial finance marketplace developed specifically for property owners, developers, and larger businesses looking to access structured lending solutions that are often not available through traditional banking channels or local brokers.

Our brief from the CREAM.com.au team was clear: develop a platform that empowers borrowers to find brokers who understand their industry, the assets they’re financing, and the type of loan they require. We worked closely with their team to design a user experience that is streamlined, transparent, and genuinely useful to businesses navigating complex finance needs.

Behind the site is a robust matching engine that categorises brokers by sector expertise, asset specialisation, and financial product knowledge. This means a borrower looking for a commercial property loan in the construction sector can quickly be connected with brokers who understand presale requirements, funding stages, and lender expectations. Similarly, a business in the transport or manufacturing industry seeking asset finance for trucks or earthmoving equipment can be matched with brokers who have relevant experience and lender access.

Our development team built out a comprehensive classification system for CREAM.com.au, allowing borrowers to search across industries such as agriculture, construction, healthcare, hospitality, IT, manufacturing, and retail. We also ensured asset types are clearly defined—from tractors and solar systems to medical equipment, trucks, fleet vehicles, and more. On top of that, users can specify the finance product they’re looking for—be it working capital finance, commercial hire purchase, mezzanine debt, or equipment finance.

What makes this platform different—and what we’re most proud of from a product standpoint—is its business-first approach. While most loan sites cater to consumers seeking personal loans or mortgages, CREAM.com.au focuses exclusively on the commercial market. It’s built for companies, developers, and operators who often need bespoke finance solutions, fast turnaround, and brokers who understand the intricacies of their industry.

The submission process for borrowers is simple but powerful. Users complete a single enquiry form, and their information is securely shared with a select pool of qualified brokers. These brokers then review the details and, if they’re a good fit, respond directly with tailored finance scenarios. This model removes unnecessary middlemen and creates direct communication between borrower and broker—something many businesses value when navigating high-stakes funding decisions.

SearchForecast also developed CREAM.com.au with future scalability in mind. The architecture supports the onboarding of more brokers, deeper categorisation of asset classes and industries, and enhanced search and filtering capabilities. We’ve built the foundation for what we see as a long-term platform that will evolve alongside Australia’s commercial lending market.

From a digital strategy perspective, CREAM.com.au is designed to grow its organic reach through well-structured content, sector-specific landing pages, and SEO-optimised pathways tailored to how businesses actually search for finance.

We’re excited to see how CREAM.com.au transforms how commercial borrowers find finance brokers across Australia. If you’re a commercial property developer, construction business, or enterprise-level borrower, this platform was built for you.

In a world where Google & Bing Overviews AI are more prominent on search results pages, providing comparison tables of products will assist in SEO.

Comparative charts can potentially leading to rich snippets in search results and there is also an argument that these comparative charts becuase they are structured content is more easily digestible for voice assistants, improving the chances of being featured in voice search answers such as when using Siri on iPhone.

Comparison SEO is an essential strategy for eCommerce sites, affiliate marketers, and content publishers aiming to attract purchase-ready users. It focuses on optimizing content for high-intent keywords like ‘X vs Y’ or ‘best [product category],’ helping shoppers evaluate their options quickly and confidently.

Here’s a few examples from the US retail market across car parts, tennis racquets, and homewares.

Car Parts: Brake Pads
When drivers need to replace brake pads, they often search for terms like ‘best ceramic brake pads’ or compare top brands. By showcasing side-by-side features such as material type, warranty, and price, a well-optimized comparison table can directly influence buyer choices.

Tennis Racquets for Intermediate Players
Tennis players looking to upgrade their gear often compare racquets based on weight, string pattern, and brand reputation. Comparison tables not only aid in decision-making but also attract traffic from search terms like ‘Wilson vs Babolat racquet.’

Homewares: Blenders
For everyday consumers browsing high-ticket appliances like blenders, side-by-side product comparisons help visualize the difference between a $99 Ninja and a $449 Vitamix. Well-crafted SEO content based on such tables targets terms like ‘best blender under $500’ and drives conversions.

Comparison SEO works because it aligns with how people search when making buying decisions. Clear product differences, organized tables, and value-driven content make it easy for users to act—and for websites to convert traffic into sales. Whether you’re in automotive, sporting goods, or homewares, comparison content is a powerful tool.

Google has announced its intent to acquire Wiz, a leading cloud security platform, for $32 billion. Biggest acquisition ever. Sure it’s to compete against Microsoft Azure & Amazon AWS yet how does it fit with Google Ads which generates US$265 billion in 2024 (75% of its total revenue)?

While Google’s acquisition of Wiz aims to bolster its cloud security offerings by identifying vulnerabilities, assessing risks, and providing actionable insights to protect cloud environments, there has been no official announcement regarding the integration of Wiz’s technology into Google’s Ads or SEO tools or services.

Which is the bigger threat? Hackers and bad actors trying to hack servers or stopping bots clicking on Google ads and ad-fraud in general. I guess by the size of the Wiz paid sticker, you might think it’s the former.