Case Study – Aurema Inc.


“SearchForecast search engine optimization software resulted in our website achieving multiple Top 10 listings on Google and Yahoo!"

Dan Dulick, Vice President - Product Planning/Marketing, Aurema, Inc.

Business Challenge

Aurema, a leading software provider of application resource management solutions, had published their website using an off the shelf content management system developed by a web design company in New York. As with most CMS systems, there was a focus on publishing and not visibility in search engine results pages. – as the website didn’t appear on frequently typed in phrases such as ‘citrix optimization’, ‘virtual server utilization’, ‘server consolidation projects’ and ‘managing application performance’..

SearchForecast Solution

SearchForecast’s search publishing solution was deployed to update the entire Aurema website. This required importing the complete website into the SearchPublish system, which automatically optimizes each pages by updating the required search engine optimization identifiers and a revised information architecture to maximize Google and Yahoo! search engine indexation.

Key Benefits for Aurema

  1. Top 10 rankings on many keywords in Google and Yahoo!
  2. Automation of Keyword Link Management in the SearchPublish system.
  3. Reduction in Pay per Click advertising costs.
  4. Next generation Content Management System to ensure competitive online strategy.?

For a demonstration of the managed content services and customer testimonials, please contact us today.
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Client Testimonials

  • SearchForecast's video optimization clients include Toughestphone.com, Speeddate.com and the BBC iPlayer which has tens of millions of viewers each month.

    "With SearchForecast's guidance and industry expertise, we implemented the names of television shows and radio programmes by keywords in meta tags and URLs for the BBC iPlayer site and have seen higher rankings in search engines."

    - Anthony Rose, Head of Technology,
      BBC Media & Technology

  • SearchForecast's outsource services helped us build a website quickly using their search engine friendly content management system. We receive dozens of highly targeted lead offers on Threatmetrix.com each month as we rank highly in Google and Yahoo!

    - Tom Grubb,VP Marketing,
      ThreatMETRIX Inc.

  • SearchForecast provided their diagnostic tools and technical services in optimizing our website for search engines. Not only did organic traffic increase, KACE.com is now highly listed in search engines like Google and Yahoo! on expensive Pay Per Click keywords and a return on investment was achieved inside 6 months.

    - Wynn White, VP Marketing
      KACE Inc.