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Case Study – Aurema Inc.
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“SearchForecast search engine optimization
software resulted in our website achieving multiple Top 10 listings on
Google and Yahoo!"
Dan Dulick, Vice President - Product Planning/Marketing, Aurema, Inc.
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Business Challenge
Aurema, a leading software provider of application resource management solutions, had published their website using an off the shelf content management system developed by a web design company in New York. As with most CMS systems, there was a focus on publishing and not visibility in search engine results pages. – as the website didn’t appear on frequently typed in phrases such as ‘citrix optimization’, ‘virtual server utilization’, ‘server consolidation projects’ and ‘managing application performance’.
SearchForecast Solution
SearchForecast’s search publishing solution was deployed to update the entire Aurema website. This required importing the complete website into the SearchPublish system, which automatically optimizes each pages by updating the required search engine optimization identifiers and a revised information architecture to maximize Google and Yahoo! search engine indexation.
Key Benefits for Aurema
1. Top 10 rankings on many keywords in Google and Yahoo!
2. Automation of Keyword Link Management in the SearchPublish system.
3. Reduction in Pay per Click advertising costs.
4. Next generation Content Management System to ensure competitive online strategy.
For a demonstration of the managed content services and customer testimonials, please contact us today.
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