| Business
Challenge
eChoice,
a leading online home loans, had grown successfully for 7 years with a
website that was limited to search engines due to frames and a Secure
Socket Layer home page (i.e. https://). As organic
search rankings declined and pay per click prices soared to record
levels, management required a search engine friendly website.
SearchForecast
Solution
 SearchForecast’s
search intelligence solution was licenced by eChoice to understand how
their competitors were ranking in search engine optimization. eChoice
were then able to redesign their website based on an understanding of
how search
engines index content and the necessary keyword
density required in search engine copywriting. In association
with eChoice, a revised information architecture was produced and new
layout designed to maximize search engine optimization.
Key Benefits
for eChoice
1. eChoice won the 'Best Internet Presence' at the 2006 Australian Mortgage
Awards.
2. Unique visitors increase dramatically within 6 weeks of relaunching
website
3. Google and Yahoo! return Top 10 rankings on many keywords in Google
and Yahoo!
4. Inclusion of keywords in website addresses and domain
ownership analysis
5. Use of generic URLs to protect intellectual property rights.
For a demonstration of the managed content
services and customer
testimonials, please contact
us today.
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