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Challenge
First
National Real Estate has grown to be Australasia’s largest
and most successful independent real estate network, with over 570
offices across Australia and New Zealand. Close affiliations with
international networks in the USA add a worldwide service to members
and clients. As competition from online real estate aggregators
was impacting phone enquiries and property seekers were using search
engines to find properties for sale and rental, management required
a search engine friendly website.
SearchForecast
Solution
Using SearchForecast’s comprehensive competitor intelligence
solution, First National were able to rearchitect and design their
website to maximize rankings in search engines as well as ensure
an efficient website that allows users to focus on property searches.
A unique search engine optimization strategy combined state, regional
and suburb locations to promote inter-linking and backward
linking throughout the website.
Key
Benefits for First National
1. Top # 3 listing on Google for real estate
2. Increase in traffic via navigational links
3. Inclusion of keywords in website addresses and domain
ownership analysis
4. Use of generic URLs to protect intellectual property rights.
For a demonstration of the managed
content services and customer
testimonials, please contact
us today.
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