Case Study – First National Real Estate



"SearchForecast intelligence took us to #3 position on Google.com.au - a result that required our organization to restructure our website using best practice principles of search engine optimization."

Suzi Cowperthwaite, eMarketing Manager, First National Group of Independent Real Estate Agents.

Business Challenge

First National Real Estate has grown to be Australasia’s largest and most successful independent real estate network, with over 570 offices across Australia and New Zealand. Close affiliations with international networks in the USA add a worldwide service to members and clients. As competition from online real estate aggregators was impacting phone enquiries and property seekers were using search engines to find properties for sale and rental, management required a search engine friendly website.

SearchForecast Solution

Using SearchForecast’s comprehensive competitor intelligence solution, First National were able to rearchitect and design their website to maximize rankings in search engines as well as ensure an efficient website that allows users to focus on property searches. A unique search engine optimization strategy combined state, regional and suburb locations to promote inter-linking and backward linking throughout the website.

Key Benefits for First National

  1. Top # 3 listing on Google for real estate
  2. Increase in traffic via navigational links
  3. Inclusion of keywords in website addresses and domain ownership analysis
  4. Use of generic URLs to protect intellectual property rights.


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  • SearchForecast provided their diagnostic tools and technical services in optimizing our website for search engines. Not only did organic traffic increase, KACE.com is now highly listed in search engines like Google and Yahoo! on expensive Pay Per Click keywords and a return on investment was achieved inside 6 months.

    - Wynn White, VP Marketing
      KACE Inc.