"Since 2007, SearchForecast has worked as an integral part of the First National Real Estate team. Providing constant guidance on how to optimize our vast number of websites for real estate members on Google, SearchForecast's analytical research, insightful easy to understand presentations and technical instructions to our developers has ensured we have grown website traffic and increased knowledge offline. From speaking at our National Conferences to conducting weekly calls on domain name management, content management systems, Google My Business Pages, Adwords and all aspects of on-page and off page search engine optimization, SearchForecast has been a long time trusted partner of our organisation. In all major website and mobile redesigns, SearchForecast has been an instrumental partner in providing best practice principles of search engine optimization."

Mauro Colaci, Digital Product Manager, First National Group of Independent Real Estate Agents.

Business Challenge

First National Real Estate has grown to be Australasia's largest and most successful independent real estate network, with over 330 offices across Australia and New Zealand. Close affiliations with international networks in the USA add a worldwide service to members and clients. As competition from online real estate aggregators was impacting phone enquiries and property seekers were using search engines to find properties for sale and rental, management required a search engine friendly website.

SearchForecast Solution

Using SearchForecast's comprehensive competitor intelligence solution, First National were able to rearchitect and design their website to maximize rankings in search engines as well as ensure an efficient website that allows users to focus on property searches. A unique search engine optimization strategy combined state, regional and suburb locations to promote inter-linking and backward linking throughout the website.

Set Up and Management of Google My Business Pages

In 2008, SearchForecast setup Google Places Pages via Google Maps for over 300 First National Real Estate offices. Over 10 years later, SearchForecast still manages all Google My Business Pages for all memebers within the First National Real Estate network - ensuring correct citations, images, videos and posts are kept up to date. Leads from Google My Business has increased from clicks to the websites, calls to the local real estate agents and driving directions.

Key Benefits for First National

  1. Top listings on Google.com.au for local real estate search queries
  2. Increase in brand presence and qualified leads via Google My Business Pages
  3. Inclusion of keywords in website addresses and domain ownership analysis
  4. Use of generic URLs to protect intellectual property rights.

For a demonstration of the managed content services and customer testimonials, please contact us today.

Ideas are not found, they are mined from advanced quantitative analytics filtering, created through words, inspired by sharing and captured through collaboration.