Case Study – Jetabroad.com
" SearchForecast’s experience in the travel sector dramatically shaped our thinking on architecting our website for search engine indexation. Their diagnostic methodology educated our business and technical teams together with actionable technical recommendations which led to a significant keyword optimisation process across the Jetabroad.com website."
Ben Chong, Director, Jetabroad.com
About Jetabroad
Jetabroad is a Sydney-based, global online travel agency focused on selling highly competitive international airfares and travel insurance.
Business Challenge
Jetabroad were targeting niche airfare routes and were competing against incumbent websites that dominated local international markets. Management had identified one competitor who was ranking higher in organic results pages of search engines and required an online strategy.
SearchForecast Solution
SearchForecast's experience in the international online travel industry allowed us to provide unique and extermely valubale insights to Jetabroad senior business managers and technical developers. Jetabroad staff attended the Search Engine University programs and SearchForecast provided technical guidance from conception to execution.
Key Benefits for Jetabroad
- Increased website page presence in search engines on competitive keywords.
- Technical revamp and tuning of website for search engines.
- Easier navigation paths for consumers and search engine robots.
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