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Case Study – SportingBet



“Sportingbet commissioned SearchForecast to build out a new website – sportbets.com.au - to target direct “type- in” traffic – which accounts for 10 to 15% of Internet traffic. With thousands of visitors finding the website via natural listings in search engines such as Google, this is providing cost effective traffic to the Sportingbet website from qualified prospective customers looking to place a sports bet.”

Ken McKenzie, VP-Marketing, SportingBet



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About SportingBet
Sportingbet Australia is Australia's biggest bookmaker. Sportingbet offers online betting on Sports and Racing events.
Safe and Secure - Sportingbet is licensed in Australia and is part of Sportingbet plc the World's largest online bookmaker.
Sportingbet do not offer US based citizens sports betting.

Business Challenge
Sportingbet have hundreds of affiliates websites that help drive traffic and prospective customers to the Sportingbet Australia website. Management had identified one competitor who was ranking higher in organic results pages of search engines and required an online strategy.

SearchForecast Solution
SearchForecast's were commissioned to build out a generic domain name - www.sportbets.com.au. Sports bets odds are updated in real time and users can create their sports betting profile to share and connect with friends and family.

Key Benefits for Sportingbet
1. Over 1,000 users per month.
2. 18% direct type in and Sports bets drives traffic.
3. 80% of traffic is organic via search engines .

For a demonstration of the managed content services and customer testimonials, please contact us today.


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