Case Study-Sportingbet



"Sportingbet commissioned Searchforecast for many years to optimize our websites. With thousands of visitors finding the website via natural listings in search engines such as google, this is providing cost effective traffic to the sportingbet website from qualified prospective customers looking to place a sports bet."

Ken McKenzie, VP Marketing, SportingBet.

Business Challenge

Sportingbet Australia is Australia's biggest bookmaker. Sportingbet offers online betting on Sports and Racing events. Safe and Secure - Sportingbet is licensed in Australia and is part of Sportingbet plc the World's largest online bookmaker. Sportingbet do not offer US based citizens sports betting. Sportingbet have hundreds of affiliates websites that help drive traffic and prospective customers to the Sportingbet Australia website. Management had identified one competitor who was ranking higher in organic results pages of search engines and required an online strategy.

SearchForecast Solution

SearchForecast's were commissioned to provide keyword analysis and information architecture to help in the rebuild of the Sportingbet website to ensure search engine compliance .

Key Benefits for Sportingbet

  1. Increase in website traffic up 15% over 12 months.
  2. Increase in traffic to key Group races, football and cricket sporting events as well as Entertainment bets.
  3. 30% increase in keyword referrers from Google

For a demonstration of the managed content services and customer testimonials, please contact us today.

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  • SearchForecast's video optimization clients include Toughestphone.com, Speeddate.com and the BBC iPlayer which has tens of millions of viewers each month.

    "With SearchForecast's guidance and industry expertise, we implemented the names of television shows and radio programmes by keywords in meta tags and URLs for the BBC iPlayer site and have seen higher rankings in search engines."

    - Anthony Rose, Head of Technology,
      BBC Media & Technology

  • SearchForecast's outsource services helped us build a website quickly using their search engine friendly content management system. We receive dozens of highly targeted lead offers on Threatmetrix.com each month as we rank highly in Google and Yahoo!

    - Tom Grubb,VP Marketing,
      ThreatMETRIX Inc.

  • SearchForecast provided their diagnostic tools and technical services in optimizing our website for search engines. Not only did organic traffic increase, KACE.com is now highly listed in search engines like Google and Yahoo! on expensive Pay Per Click keywords and a return on investment was achieved inside 6 months.

    - Wynn White, VP Marketing
      KACE Inc.