Case Study – St.George Bank



"SearchForecast advanced our customer acquisition by tens of millions of dollars in credit cards, accounts, deposits and personal loans by increasing the exposure in the organic rankings of Google and Yahoo!"

Tim Casey, Online Manager Director, St.George Bank Ltd.

Business Challenge

St.George is Australia's fifth largest bank and one of the top 15 publicly listed companies in Australia, employing over 7,500 people. With online spending increasing, management required competitor benchmarking and a solutions approach to increasing the organic search engine rankings for credit cards, deposits, accounts and personal loans business units.

SearchForecast Solution

SearchForecast was chosen in a competitor tender by St.George Bank as the database of over 150,000 domains provided updated monthly competitor information which is accessible to the entire organization. The St.George Bank website made significant changes to their website ensuring there were search friendly identifiers on all pages to increase indexation in the Google and Yahoo! Cache.

Key Benefits for St.George Bank

  1. Increase in website traffic up 15% to 20%
  2. Increase in number of pages built resulting from inter-page linking strategies
  3. Revision of site map and functional linking from each page of the website
  4. Transfer of knowledge on competitors activity in the Google Search Results.

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  • SearchForecast provided their diagnostic tools and technical services in optimizing our website for search engines. Not only did organic traffic increase, KACE.com is now highly listed in search engines like Google and Yahoo! on expensive Pay Per Click keywords and a return on investment was achieved inside 6 months.

    - Wynn White, VP Marketing
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