| Business
Challenge
St.George
is Australia's fifth largest bank and one of the top 15 publicly
listed companies in Australia, employing over 7,500 people. With
online spending increasing, management required competitor benchmarking
and a solutions approach to increasing the organic search engine
rankings for credit cards, deposits, accounts and personal loans
business units.
SearchForecast
Solution
SearchForecast was chosen in a competitor tender by St.George
Bank as the database of over 150,000 domains provided updated monthly
competitor information which is accessible to the entire organization.
The St.George Bank website made significant changes to their website
ensuring there were search
friendly identifiers on all pages to increase indexation
in the Google
and Yahoo! Cache.
Key Benefits
for St.George Bank
1. Increase in website traffic up 15% to 20%
2. Increase in number of pages built resulting from inter-page
linking strategies
3. Revision of site map and functional linking from each page of
the website
4. Transfer of knowledge on competitors activity in the
Google Search Results.
For a demonstration of the managed content services and customer testimonials, please contact us today.
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